Q&A: Choozle on why the UK Could Become a New Programmatic Leader Featured in PerformanceIn

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Although programmatic advertising has faced a new wave of criticism recently, it’s still enjoying a speedy … Read More

Fighting Fake News with Digital Advertising Transparency Featured in MarTech

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Was there any bigger buzzword and general hot button issue at the end of 2016 … Read More

Digging Deep into the Most Reliable Benchmarks for Programmatic Campaigns Feature In PerformanceIn

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In the age of modern digital advertising, information is king. Marketers aiming to maximise return … Read More

One Marketing Strategy Does Not Fit All: Why Yours Must Be Specific to Your Business

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There is a harsh reality in digital marketing. Not every marketing strategy suits every brand. … Read More

Programmatic Virtual Reality: Sci-Fi In The Making

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Imagine putting on your Oculus Rift virtual reality (VR) headset, immersed in a new universe … Read More

Healthcare Insurance Marketing Campaigns

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There seems to be a consensus that digital marketing and healthcare just don’t fit together. … Read More

Programmatic Advertising on Business Builders with Marty Wolff

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Programmatic Advertising? Andrew Fischer, CEO of Choozle Helped Me Understand Choozle’s Co-founder and CEO, Andrew … Read More

Why Media Buying Does Not Need to be Hard in this Market

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A quick glance at any marketing or advertising Lumascape matrix may lead to a conclusion … Read More

Why media buying does not need to be hard in this market

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A quick glance at any marketing or advertising Lumascape matrix may lead to a conclusion … Read More

In-App, In-View And On-Point

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In-app mobile advertising can be more efficient than the mobile web because it enables marketers … Read More

What Small Businesses Need to Kickstart a Programmatic Ad Strategy

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Business and customer data has existed for ages. Mostly, however, it sat hopelessly trapped in handwritten ledgers, filing … Read More

ONE TOUGH QUESTION: PROGRAMMATIC 2016

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Programmatic advertising is powered by technology and data driven platforms, so the initial step for … Read More

How Many Media Buyers Does it Take to Screw in a Programmatic Light Bulb?

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The consensus around programmatic advertising is that it has been seen as an enigma to … Read More

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