Anatomy of a Successful Display Ad

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With $32.17 billion being spent on display advertising in 2016, according to eMarketer, it’s important to be aware of the anatomy of a successful display ad. Whether you are new to creating display ads or you consider yourself a pro, knowing the foundation of what makes up a display ad is an important aspect of trying to run a successful campaign.

Below are a few common tips for designing your ads so they’re more effective, stand out, and ultimately
have a higher click-through-rate.