Ad Tech: Are We Speaking the Same Language?

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Key Digital Advertising Terms

The ad tech ecosystem is riddled with acronyms, jargon, and similar terms that mean a lot of different things. So it is no surprise that the IAB has released a lexicon guide on digital advertising terminology. The standardization of digital advertising language will help improve the creation of digital campaigns across all platforms because you are required to learn a new language with each new platform.

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