There are a many reasons why it’s the perfect time to get into programmatic media buying. Many brands and agencies have found the effectiveness, transparency, and time-savings to be key reasons to dive into programmatic.
But with any new marketing strategy there is always the question “where do you start?”
Here are a five steps to help you integrate programmatic into your digital marketing strategy.
Choose the right programmatic partners based on the needs of your organization.
Take a broad view of programmatic and incorporate real-time bidding (RTB), private marketplaces & guaranteed buys into your strategy.
Quality matters. Track performance diligently and monitor where your ads appear and perform.
Creative counts. Programmatic is ideal for testing messaging, calls-to-action, colors, and placement.
Let human experts guide the program based on data. No one knows your audience better than you.
Of course, the experts at Choozle are here to help as well. If you have questions or are ready to take advantage of the power of programmatic reach out to us at firstname.lastname@example.org.