The digital marketing industry has evolved into a very complex and technical entity. With the right plan and execution, however, it offers both small and large businesses an unparalleled ability to reach and grow their customer base. Just like all things wonderful, many aspects of Digital Marketing are shrouded in myth and misconceptions. Here are five common digital marketing myths debunked.
Myth #1 If you build it they will come Whether it’s a website, a piece of content (like this), or a campaign micro-site, it’s not true that if you build it they will come. All digital marketing campaigns need a plan of how to share your message. With the help of readily available digital marketing tools including social media and paid advertising, your business can start generating traffic to your website or content.
Myth #2 It takes a lot of time “Lack of time” is cited as the top challenge facing digital marketers, according to the 2014 Marketing Trends report. And it’s true. But “lack of time’ shouldn’t be a reason for not doing something valuable. In fact, the evolution of online marketing now makes it easier and faster to build and execute digital campaigns than ever. With any new medium, it takes a bit of time to ramp up, but the eventual return-on-time-invested is worth your efforts.
Myth #3 You need a full team to do well You know your brand and you know it well. You just need to know the right questions to ask to create a successful marketing strategy in order to bring your brand to an increasingly larger audience (and to the right audience). No longer do you need a large team and/or multiple agencies. With the assistance of new platforms, even a one-person team can plan, execute, and optimize scalable digital marketing efforts.
Myth #4 You can’t reach your target market For example: “My target market is older, therefore digital marketing won’t work.” Just about anyone with a pulse is online today across desktop, mobile, and tablet platforms. And utilizing basic data and analytics enables any marketer to know their audience and to effectively and efficiently connect with them online.
Myth #5 It is too hard Don’t be so hard on yourself! Digital marketing is just another asset in the marketing tool kit. First identify the authentic experience that you want to deliver – one valued by your consumers. Then execute accordingly to best reach your audience. Between display, social, video, and email, you are able to quickly structure the right plan for the right audience. And the ability to measure and optimize any digital marketing campaign is unsurpassed.
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