IP Address Targeting [Webinar]

IP Address Targeting [Webinar]IP address targeting is a valuable tool available within the Choozle platform that can be leverage within your digital marketing strategy. View our latest webinar to learn how this targeting tactic is used for real-time (programmatic) advertising campaigns across video, mobile, display, and social inventory.

IP Address targeting enables you to reach your audience by location, industry and/or company within your digital advertising campaigns. In addition, IP Address targeting allows for you to exclude audiences if you wanted to exclude internal teams from your campaigns

This product webinar was recorded from a live audience on April 12th, 2016, and gives an overview of the benefits of IP targeting. (more…)

Enroll in Choozle Academy

ZZ-v3e4_0yc69bC1BxoOTDgJXQtXruGCpztlj9kSQV0Leader in Programmatic Ad Buying Solutions Opens Choozle Academy to Educate Industry Partners on Programmatic Products and Platform Operation

DENVER, CO–(Marketwired – Apr 26, 2016) – Choozle, a programmatic advertising platform that connects marketers with big data insights and real-time bidding across display, social, mobile and video, today announced the opening of Choozle Academy. The eLearning program and interactive courses provide an on-demand, self-paced resource for Choozle operators to expand their knowledge on Choozle’s platform and programmatic advertising strategies and concepts.

As programmatic buying continues to grow, Choozle is filling the needs of their customers by creating an eLearning program to help with the understanding of programmatic buying in a deep and meaningful way. The informative classes for the Choozle community explore Choozle’s platform functionality and the latest findings within the advertising industry to keep operators up-to-date with the most recent programmatic advertising developments. (more…)

40+ New Data Subcategories

The Choozle team is excited to share we have added 40+ new subcategories to our Audience Insights and CRM Matching!
The increase of data segments will provide more variety of enhanced Audience Insights against your web visitors or CRM data. Your audience will be matched and categorized against thousands of high quality and actionable segments providing unparalleled intelligence to power your digital advertising campaigns.

Below is a highlight of the new subcategories available in the Audience Insights section of the Choozle platform:

  • New Homeowners
  • New Movers
  • Expectant Parents
  • New Parents
  • Newly Divorced
  • Newly Engaged
  • Newly Married
  • Political Affiliation
  • Political Voting Districts
  • Personality Insights by IBM Watson
  • Purchase Behavior Auto Purchase Propensity
  • Automobile Type
  • Motorcycle Type

Looking to learn more? Join us on Tuesday, May 17, 2016, at 2 pm MST, as we highlight these new subcategories available and how to use them in your digital advertising campaigns. Register here.

Cheers,
The Choozle Team

Choozle at the AMIN Integrated Conference

Choozle at the AMIN Integrated ConferenceChoozle will be attending the AMIN Integrated Conference on April 24th-27th, 2016. AMIN Worldwide is an independent network of 50+ advertising agencies around the world. The AMIN Integrated Conference is designed specifically for AMIN Media, Creative, PR, Social Media, and Digital leaders to provide an overview of best practices, trends, and challenges that are impacting the digital marketing industry. Choozle will be presenting on Tuesday, April 26 on How Technology is Changing Media.

At the event and interested in connecting? Tweet us @choozle.

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ABC’s: The Building Blocks for Programmatic Campaigns [Webinar]

With the accessibility of programmatic media buying tools, marketers can take to leverage this “new” technology to create powerful digital advertising campaigns. In reality it is easy as ABC: Audience, Budget & Creative.
This product webinar was recorded from a live audience recording onTuesday, March 29, 2016, and gives a break down of what is needed to build a programmatic campaign.


 

 

Data is your friend | SimplaMATIC

Thanks for tuning in for all the latest news and updates from your friends at Choozle. The SimplaMATIC newsletter is meant to guide you through the ever-changing world of digital marketing and programmatic media buying.

Blog Title

Category & Site Lists Targeting

Expanding your digital marketing toolbox is important because you need to find the right tactics and strategies that work for your brand. Dive into category and site list targeting strategies with the Choozle Client Success Team and learn how this tactic can be integrated into your marketing efforts. (more…)

New Feature: Choozle Academy


Your friends at Choozle understand that there can be a learning curve for the implementation and execution of programmatic advertising. We have taken steps to provide guidance for our operators to ensure that you feel confident and empowered when executing your programmatic campaigns through the Choozle platform.

We are proud to introduce: Choozle Academy. Choozle Academy is an on-demand, self-paced and interactive education platform for Choozle operators looking to expand their knowledge of platform and industry concepts.
(more…)

Choozle Attends Programmatic I/O on April 14th

Choozle Attends Programmatic I:OChoozle will be attending AdExchanger’s Programmatic I/O conference in San Fransisco on April 13th & 14th, 2016.  Programmatic I/O is the world’s largest conference focused on programmatic media and marketing.

This year’s conference features panels that cover a variety of topics including: Using Data To Drive ROI On Programmatic, Fraud, Viewability and Beyond, and A Case for Programmatic TV.

If you’re looking to learn about industry trends, and some programmatic best practices, join us for a day of learning and networking with other professionals interested in the programmatic space.
At the event and interested in connecting? Tweet us @choozle.

(more…)

Choozle Announces Partnership with Digital First Media

ZZ-v3e4_0yc69bC1BxoOTDgJXQtXruGCpztlj9kSQV0A Leading Digital Media Company in the United States to Utilize Real-Time Digital Advertising Capabilities

Denver, CO. – (April 6, 2016) – Choozle, a programmatic advertising platform that connects marketers with big data insights and real-time bidding across display, social, mobile and video, today announced a key partnership with Digital First Media (DFM). As a leading digital media company in the United States, Digital First Media’s partnership with Choozle will enhance DFM’s ability to scale their digital advertising operations across the organization.

Digital First Media’s 800 multi-platform products reach more than 50 million readers nationwide, and powered with industry-leading data partners available in the Choozle platform, the local operations teams can better leverage resources running sophisticated advertising campaigns with greater efficiency. (more…)

New Feature: IP Address Targeting

We’re always looking to bulk up your digital advertising toolbox and IP Address targeting is the next tool for you to use for real-time (programmatic) advertising campaigns across video, mobile, display, and social inventory.

IP Address targeting enables you to reach your audience by location, industry and/or company within your digital advertising campaigns. In addition, IP Address targeting allows for you to exclude audiences if you wanted to exclude internal teams from your campaigns

What is the process?

IP TARGETING LIST

  • If you already have the IP addresses, you will navigate to “Libraries” to upload your lists. IP targeting list can be used to target a pre-defined set of customers. You will need to have IPs only in the form of IPv4 addresses such as “255.255.255.255”. We can only target IP ranges not just a single IP address. The minimum IP address must be less than and different than the maximum IP address.
  • If you need the IP addresses sourced, you will need to provide the names, websites, and physical addresses of the companies for which you wish to target within a Support Center ticket. Choozle will then be able to query the IP Address ranges to use within a campaign.

(more…)

Account Based Targeting Features [Webinar]

Account Based Targeting Features [Webinar]We’re always implementing new features into the Choozle platform that make digital advertising easy. With that in mind, we’re excited to unveil a host of new account-based targeting features.

CRM Matching as an automated feature that will allow you to upload a Customer Relationship Management (CRM) list to the platform to provide Audience Insights and targetable consumer profiles on both desktop and mobile devices from your CRM data.

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Paid Search vs. Paid Display: What’s the Difference? [Webinar]

Understanding the many facets of digital advertising is important when executing a successful marketing strategy. Many people forget that there are many tactics that should be included in any comprehensive digital marketing plan. Understanding the differences between paid search and paid display is essential.

This product webinar was recorded from a live audience recording on March 30th, 2016, and gives an overview of the importance of understanding one’s customer funnel from a top-down perspective, defines the differences between paid search and paid display, and explains how to use them in tandem. This webinar also explains how Choozle fits into your overall digital advertising plan.

(more…)

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