Creative marketers have access to more data on their customers than ever before, but using this data to drive the creative process can be overwhelming. While digital advertising has typically been focused on campaign performance, marketers have realized how much Data can drive the creative process and output.
Using the idea of a buy cycle as a guide can help determine the type of creative elements to include in your advertisement. This is one way to implement segmentation to target users throughout the buy cycle and deliver contextual creative and messaging. (more…)
With the growth of mobile enabled consumers it is common to question if you should be focusing your efforts on mobile app or mobile web? You may be asking yourself, where does the user spend the most time? In general, people are spending increasing amounts of time on the iOS and Android devices, with an average of 2 hours and 42 minutes per day. Over time, how people have used this time has changed. (more…)
Viewability, brand safety, and fraud are some of the most talked about topics in the digital advertising ecosystem—but with all the discussion and recent updates to definitions and standards, it can be hard to keep up.
Over the last several years that has been a shift of consumer buying behavior to the online space. With this change it is more important than ever before to define your target audiences in your digital advertising campaigns. Defining the target audience for your digital advertising can help you tailor content as well as help you determine which marketing methods may be most beneficial to your business. (more…)
It’s that time of year again! Denver Startup Week is set for September 28–October 2, 2015. Denver Startup Week is an event that is completely supported by the community. This year, the Denver community proposed over 528 session and event ideas, with Choozle proposing four of those events!
Vote for Choozle’s sessions by following the steps below by July 10: (more…)
For the greatest ROI digital marketers at small business are turning data-driven advertising campaigns to ensure they are reaching their target audience. The marketer wants the ability to target their audience based on interests and location for all their advertising campaigns.
Choozle makes it easy for any marketer to build and launch campaigns that reach their desired target audience.
With contextual, retargeting, behavioral, video, display and more targeting options, organizing your digital advertising can be challenging. Don’t worry we’re here to help you optimize your campaign organization so you can spend time on what is actually important- Driving ROI. Perhaps you’ve asked yourself: what should the flight time be for my campaign? How should I structure my targeting? What strategy should I use? See the answers below!
In order to optimize budgets and drive strong returns, business must effectively allocate funds when starting an advertisement campaign. To do so, diversifying across campaigns and weighing the financial risks against their returns is critical before starting any campaign. In order to get the most views possible for your ad relative to your budget, follow the three tips for allocating funds for a campaign below.
Digital advertising reporting can be a hassle. Deciphering CTR, CPA, and win rate can take time and is often confusing. Luckily while Frank in Accounting is stuck creating complex Excel files, you can easily create reports that show ROI with Choozle’s reporting capabilities.
There is a lot of moving parts and steps to planning any advertising campaign. Thus, it is difficult to determine how much time you should exactly allocate to plan and execute your campaign. With the power of programmatic media buying you can easily launch campaigns in real-time. But there is a delicate balance between developing creative and insightful ads, which are highly time and labor intensive, and being able to create campaigns quickly.
The real-time bidding (RTB) industry has become a significant element in the digital advertising ecosystem, with no signs of slowing down. The improvement in return on investment is encouraging advertisers, advertising agencies, media buying agencies, and publishers to take an interest in real-time bidding. In fact, there is robust growth forecasted in the spending of RTB.
What exactly is RTB? (more…)
Programmatic is here to stay. Interpublic Group of Cos.’ buying arm Magna Global projects that programmatic spending will reach $9.8 billion in the U.S. this year, or about 20% of the overall digital-ad market. With this growth more brands are moving advertising dollars to programmatic technologies because of the efficiency and accessibility. (more…)
Quality of data is crucial to optimizing an advertising campaign and reaching the audience that is most likely to buy your product, drive awareness, or drive engagement. Higher quality data allows for more informative details regarding the audience for your brand. Below are summaries of four data partners’ available data types that can enhance your campaign performance and ease your campaign optimization!