NOW HIRING: Ad Operations Manager

Choozle Overview:

Choozle is disrupting the ad technology ecosystem with our super simple end-to-end digital marketing platform. We are a fun hard-working crew that is tackling a large problem as we build and operate a slick SaaS platform that enables any marketer to efficiently drive online marketing ROI. Choozle is a quickly growing its client base of top-notch consumer brands and innovative advertising agencies. This is a unique opportunity to work within a high-growth, venture-funded digital media startup as we make waves in the online ad technology industry.

Position Overview:

The Choozle Ad Operations Manager is responsible for the execution of Choozle customers’ digital media plans, from creative specs to trafficking to launch, and everything in between. Utilizing a unique blend of ad operations know-how, troubleshooting expertise, analytic interpretation of reporting, and exceptional communication skills; the Ad Operations Manager’s objective is to provide a seamless campaign experience for all of Choozle’s customers.

Job Responsibilities:

  • Become an expert in RTB buying strategies, optimization algorithms, and data visualization as it relates to Choozle and our partners.
  • Become an expert in best practices for the Choozle Platform, and our other partners’ platforms in order to offer insights on how to improve campaign effectiveness through the platform’s functionality.
  • Combine data analysis and customer feedback to create optimization strategies and provide solutions for complex campaigns to meet customers ‘ objectives
  • Help build Choozle’s best practices, including creating training collateral and internal resources.
  • Understand and effectively communicate Choozle’s value proposition, technology, processes, and partnerships, as they relate to growth of current customer accounts
  • Work closely with the Choozle team and customers to provide ROI driving insights and recommendations.
  • Help build the Client Success practice, including developing training material, customer facing assets, and internal resources for trading media through our platform

Required Skills:

  • Bachelor’s Degree (or equivalent real world experience)
  • 2-4 years of online ad operations experience required; 2+ years of client facing experience.
  • Experience in working with ad exchanges, ad servers, and other optimization platforms.
  • Solid experience in trafficking and optimizing CPA, CPC direct marketing campaigns preferably in an RTB environment.
  • Solid experience in Excel including pivot tables, chart making, and manipulation of data sets.
  • Outstanding troubleshooting, analytical, and problem-solving abilities, along with an ability to collaborate cross-functionally in a get-it-done now start-up environment.

 

We Offer

  • An early stage company experiencing rapid, sustained growth – tremendous upside.
  • A competitive salary dependent on experience with solid health and dental benefits, 401K and, stock option plan.
  • Monthly Health & Wellness stipend.

About Choozle

Based in Denver, Colorado, Choozle is THE Insights-Driven digital marketing platform. The self-service platform enables media and marketing pros to understand their consumers, quickly build ads and content, and run/optimize programmatic advertising campaigns. Choozle is based in LoHi and is a member of the Entrepreneurial Foundation of Colorado. http://www.choozle.com/ 

How to Apply 

Interested applicants should email jobs@choozle.com with a resume and cover letter outlining your skills and experience.

Denver Startup Week: The Next Advertising Frontier: How To Harness The Power Of Ad Tech Panel

Denver Startup Week is here!

Starting on September 15th, Denver Startup Week is a community-driven week long event to celebrate everything entrepreneurial in the Mile High City. This year focuses on 4 tracks – Business, Design, Tech, and Manufacturing -with events that includes sessions, presentations, panels, workshops, happy hours, social events, job fairs and much more.

THE NEXT ADVERTISING FRONTIER

This year, the Choozle team put together the panel “The Next Advertising Frontier: How To Harness The Power Of Ad Tech For The Masses,” Our panelist will include Mike Davis, VP Product at TheTradeDesk, Erik Swain, COO at SpotXchange, Jess McKean, VP Product at Datalogix, Cordell BaanHofman, VP, Strategic Partners at Altitude Digital, and Andrew Fischer, CEO at Choozle.

In this session, the audience will get a crash course look into what the Digital Advertising Technology realm entails, how to use the tools to drive ROI, and understanding the current state of the industry and where the marketplace is going.

EVENT DETAILS

Date: Tuesday, September 16th

Time: 8:00am — 9:00am

Where: Modworks (110 16th St., Suite 1300)

RSVP Today!

The SIMPLAmatic Vol. 2

Welcome to The SIMPLAmatic Vol. 2—an exclusive source for updates and news from the great big world of digital marketing from your good friends at Choozle!

Digital marketing is a constantly changing environment and sometimes it can be overwhelming. Choozle is here to help you stay on top of it and become a digital engagement PRO! 


Mountain View
Upcoming Webinar



A big hesitation with adopting programmatic media buying is its perceived complexity and uncertainty. But it doesn’t have to be nor should it.Join us on September 10, 2014 at 1:00pm MST for a crash course on how your can get started with our 4 Steps To Programmatic Webinar.

Sign Up Here

Growing numbers of RTBA new report finds that real-time bidding (RTB), a key piece of the programmatic ecosystem, will account for over $18.2 billion in U.S. digital ad revenues in 2018. Read more: http://read.bi/1zIzLQk Driving ROI and SuccessAs a marketer, whether or not you are actively using programmatic to reach your audience online, the technology is already having a profound impact. Read how you can generate ROI: http://bit.ly/1AskKl7
3 Myths of ProgrammaticMore brands and agencies are tapping into the power of programmatic media buying. As a result myths have emerged. Read as we debunk some of these myths: http://bit.ly/1o6ifwa Landing Page TipsSetting up an engaging landing page for your digital marketing campaign is fundamental for driving ROI. Here are some steps on getting started: http://bit.ly/1j5y1aX

FUNNY BONUS: Feeling the meeting blues? Here are 10 Tricks to Appear Smart During Meetings.

Cheers,
The Choozle Team

How to Calculate CPC and CTR

Understanding the calculations behind clicks is essential optimize and maximize your digital advertising campaigns. Two calculations that are very important to monitor are CPC and CTR. CPC is used to find the cost for clicks and CTR is used to find engagement rate.

 

Calculating Cost Per Click 

CPC stands for Cost Per Click and is an important metric for marketers to understand when analyzing the performance and optimizing their digital advertising campaigns. Depending on the goals of your digital advertising campaigns the CPC can range anywhere from $.01 – $4.00 on average. The formula to calculate cost per click is the advertising cost divided by the amount of clicks.

cpc

For Example: if a campaign cost an advertiser $100 and they received 32 clicks, the CPC would be$3.125 (100/32 = #.125).

Calculating Click Through Ratio

CTR stands for Click Through Rate and is a measure of how effective an ad is based upon how many people have clicked. Typically average to high click through rates are usually around .50 but can go much higher if the ad placement and message is very relevant to the user.

CTR

For Example: if a campaign ran 50,000 impressions and generates 4765 clicks, the CTR would be .09.

5 Reasons to Adopt A Digital Advertising Strategy at Your Business

digitaladspendDigital Advertising is one tool that can be used by any business whether it is small, big or of any size. Especially when Digital Advertising spending is projected to reach $163B by 2016. When your potential customers are looking online and and buying products or services online you have a better chance at converting them while they are in that process.

The adoption of Digital Advertising as a marketing tool has grown over the last couple years. Many businesses have started with modest Digital Advertising budgets and started to see it as an important factor for driving business and new potential customers online.

5 Reasons to Adopt A Digital Advertising Strategy at Your Business:

  1. The best thing about digital advertising is that it is less expensive compare to traditional advertising. Typically it is cost effective and usually does not requires high budget.
  2. It helps you to keep in check your business growth with seeing the direct impact on your business. An effective digital advertising will drive a noticeable increase in sales and traffic.
  3. Digital advertising helps in outreaching targeted customers through data targeting which can be based on geo location or demographic filters.
  4. Working in a real-time environment you can optimize your digital advertising strategy any time to get better results
  5. It is almost impossible to track ROI (Return on Investment) in traditional advertising where else in the digital advertising there are a lot of factors which can measure accurately that traditional advertising cannot.

3 Myths of Programmatic Media Buying

Hunterj_is_a_Question_markWith increased access programmatic media buying brands of all sizes  are taking the process in-house and applying it to their media plans and implementation. As a result, myths have emerged about the process of programmatic media buying. Here are the ones heard more frequently:

Myth #1: There’s no transparency in programmatic buying.

Based on how advertising campaigns (even traditional media buying) are executed, many marketers cannot confirm if they are efficiently targeting their desired audience with the correct brand message. As a result, marketers are already wary and uncertain if their online spend is being spent efficiently and effectively. This level of uncertainty is why marketers remain wary of and intimidated by programmatic buying.

Myth #1 Debunked: The efficiencies of programmatic media buying landscape allow for inventory, audience and optimization transparency. In particular, knowing what inventory and audience is performing well can help you make your campaigns successful. There is NO reason inventory, audience, and results need to be hidden in a black box. If they are, you should question that programmatic buying solution.

Myth #2: Automation will replace media management.

Many marketers hear the word programmatic and think that the ‘robots’ will take care of the media management and planning process of their campaigns. Which can be one reason why marketers are wary of adopting programmatic media buying for their brand or agency.

Myth #2 Debunked: The human element of programmatic buying is critical to its success. Programmatic media buying is both an art and a science. The scientific component – the algorithm – gets most of the glory, but the human element is crucial to proper execution. Algorithms are only as good as the data that feeds them. And data is only as good as the strategies it informs.

Myth #3Inventory is no good.

Some of the hesitation of programmatic media buying can be tied to the quality of inventory available. This can be attributed to some platforms hiding this information in a black box and give the impression that inventory is less than desirable.

Myth #3 Debunked:  There is, in fact, quality inventory available to advertisers and real push from within our industry for publishers to police their inventory and expand the creative canvases available for programmatic buying. Some of the most premium publishers around the web open their inventory. Top-tier pubs like Forbes, Conde Nast and Hearst have all opened up their inventory to allow for programmatic buying.

These are just some of the myths that consistently pop up when discussing programmatic media buying. As time and processes evolve, myths will dispel and programmatic buying will continue to be a driving force in the digital marketing ecosystem.

 

Landing Page Fundamentals

imagesDigital advertising is a constantly changing Digital marketing tool and technique, with native advertisements and mobile targeting. However the basic fundamentals of digital advertising are often forgotten in the evolving landscape.

As front-line digital marketers,  setting up an engaging landing page for your Digital advertising campaign is fundamental for driving ROI. Additionally it’s important to connect insights with your marketing strategy in order to focus on what is needed to succeed with your digital marketing campaign.

WHAT IS A LANDING PAGE? A landing page is a single paged website that takes one to after they click on a link, or for the sake of this post, an advertisement.

A landing page can function is several different ways but there are a few fundamentals that should be included. Below are three basic fundamentals for setting up a landing page for your next digital marketing campaign:

1. THE CURRENT OFFER: The current offer on a landing page is one of the sole reasons why a landing page exists.  This offer is showcased on the page and there should be clear a call-to-action for the visitor to do something. By outlining a call-to-action for your visitors you will have a  fundamental digital marketing measurement metric that can be used to  determine the success of your campaign.

2. FORM QUESTIONS AND FIELDS: This is a component of a landing page that is something that you should determine if it’s best for your audience and your digital marketing campaign. If you choose to use a form, think about the number of form fields and what questions you are planning on using on a landing page. Having a lot of  form fields can decrease the success of your campaign.

3. SOCIAL SHARES: Many times on a landing page there is one stand out Call-To-Action and smaller links or social share buttons as well. Social shares, although sometimes can be considered a fluffy metric, give you a quantifiable approach when you are looking at a landing page. These shares can give you a metric of how successful the landing page, and what channels is this offer working in.

Looking for a Client Success/Marketing Intern to join the Choozle team!

Position Overview:

This position will work with the Client Success Manager and Marketing Manager to help deliver day-to-day account management to the Choozle customers, develop digital media strategy for Choozle customers, and assist with Choozle’s overall marketing strategies. From onboarding guidance, to marketing materials and key messaging, this position will learn all aspects of Choozle’s business.

Job Responsibilities:

The primary role in this job is to work with the Client Success Manager and Marketing Manager to offer platform onboarding and  develop tools to assist clients. As a self-service platform, the goal is to quickly and effectively remove their training wheels so they can cruise on their own, but Choozle does provide ongoing training to our strategic clients. This includes creating marketing and training materials, lead generation, webinar support, and more. The ideal candidate will have a passion for technology and the digital marketing/ad space. The ideal candidate will also be willing and able to dive head-first into unknown territory and be resourceful in order to figure things out on the fly.

Required Skills:

  • Technology enthusiasm/passion/aptitude
  • Analytical problem solving
  • Excellent written communications: clarity, brevity, grammar
  • Excellent verbal communications: articulateness, patience, listening skills
  • Familiarity with Web technologies, analytical data and
  • Professionalism: promptness, attention to detail, organization
  • Must be willing to work in a startup environment by being flexible and open to new tasks or responsibilities

Additional Desired Skills:

  • Strong experience with PowerPoint and/or Keynote to create support and training materials. Excel wizard.
  • Strong skills in Photoshop and Illustrator
  • Knowledge of current ad tech trends and techniques
  • Experience with all forms of digital marketing mobile, social, display, email, & etc.
  • Experience working in Salesforce

Apply:
Interested applicants should email jobs@choozle.com with a resume and cover letter outlining your skills and experience.

What is Programmatic Media Buying?

programmaticProgrammatic media buying is a buzzword that has been making the headlines on marketing news outlets. But what is programmatic media buying?

We define programmatic media buying as the act of bidding on an advertising inventory source AND bidding in real time.  Each one of these points is vital to understanding the programmatic media buying process.

Bidding on an advertising inventory source

With the growth of ad marketplaces and networks, advertisers can leverage programmatic media buying to bid on and procure digital media without having to pre-negotiate a price with a publisher or online outlet; sign up for a minimum number of impressions or a minimum budget; or generate an insertion order. Advertisers can buy digital media across publishers, (e.g.a 300×250 IAB standard ad unit on Yahoo! or a 15-second pre-roll video on YouTube), on demand and to the extent that they require to satisfy a specific campaign objective.

When a consumer loads a web page with an available space for an ad impression, the publisher of the page puts up the ad impression for auction in an ad marketplace. The ad marketplace then runs an auction among advertisers interested in the opportunity to serve an ad to that consumer. Dozens of advertisers may simultaneously compete in such an auction. Ultimately, only one of them wins the auction and earns the right to serve an ad to the consumer. Best of all is that the process of advertising inventory auction happens within seconds of the website loading and doesn’t require anyone reviewing the auction in real-time.

Bidding in Real Time (RTB)

Imagine you had the opportunity to buy a television spot on any network, wherever you needed one, without going through the advertising sales departments! With programmatic media buying, advertisers no longer need to buy digital media from an inventory source (e.g. a web publisher) in advance. Instead, they bid for it on demand in an ad marketplace and network. Advertisers now have access to several tens of billions of daily opportunities to bid and buy digital media on ad marketplaces. The marketplaces make these opportunities available via auctions and an entire ad auction takes place in a couple of hundred milliseconds or so.

Advertisers participate in “Real- Time Bidding” (RTB) within ad marketplaces and respond with their auction bids within the blink of an eye. The short duration of these auctions is essential for speedy webpage downloads and an improved end-user experience.

 

The true value of programmatic media buying for digital marketers is the ability to target their desired audience with digital media campaigns both quickly and efficiently.

Still confused? Request a demo of the Choozle platform and we’ll show you how to use programmatic media buying in your next digital marketing campaigns.

 

The SIMPLAmatic Volume One

Welcome to The SIMPLEmatic—an exclusive source for updates and news from the great big world of digital marketing from your good friends at Choozle!

We all know that the acronyms RTB, DSP and DMP are popping up everywhere. But many marketers still don’t fully understand what they mean, or the impact they are having across digital media and advertising. And trust us, acronyms can get dangerous when people use them incorrectly. (LOL does not mean Lots of Love)!

Choozle Officially LaunchesWe have officially launched our new platform that enables any business to understand their consumers via rich visual insights then reach them seamlessly with real-time advertising.

Take a look at our 1-minute overview!

Choozle video
What the HECK is RTBThe digital marketing space is quickly moving into a real-time bidding atmosphere.  But  what does mean for digital marketers and how does it work?http://bit.ly/1gVYbxD Rise of Digital SpendingIn a recent study, eMarketer estimates that digital advertising spending worldwide will grow 14.8% this year to reach $137.53 billion.  Read the study here: http://bit.ly/1mMSR2Z
Programmatic Is Leading the WayDon’t get left in the dust. A recent projection show that 59% of media buying will be done through programmatic channels by 2015. Read more: http://bit.ly/1heGmax The Makegood Highlights ChoozleFor a quick overview of the Choozle platform check out The Makegood’s interview with our CEO & Co-Founder, Andrew Fischer. Get the full scoop here:  http://bit.ly/SMBSla 
Choozle Featured In VentureBeat To launch the new Choozle platform, VentureBeat snagged the scoop of our expanded features and capabilities. Read more: http://bit.ly/1klwAI0 AMEX = 100% Programmatic It’s no surprise that the biggest digital advertising spender is seeing the value in programmatic media buying. Read more on how AMEX is moving their budgets to RTB: http://bit.ly/1mz4PhV