Programmatic is here to stay. Interpublic Group of Cos.’ buying arm Magna Global projects that programmatic spending will reach $9.8 billion in the U.S. this year, or about 20% of the overall digital-ad market. With this growth more brands are moving advertising dollars to programmatic technologies because of the efficiency and accessibility.
But programmatic buying isn’t as complicated as the jargon makes it sounds. Just like any other marketing campaign there are many steps to reaching your brand’s campaign goals. Best practises for campaign success evolve alongside the programmatic market, so it’s important to always fine-tune your campaigns.
Last week we announced our integration of BannerFlow’s powerful automated ad production platform! The Ad Builder Tool is an HTML5 ad creator that allows marketers the ability to create professional ads to use for their ad campaigns across mobile, display and social mediums. With the Ad Builder Tool marketers can create large volumes of online ads with ease by dragging and dropping, in several languages and with variation, or A/B testing. (more…)
One of the most important things in terms of assessing the success of a digital marketing campaign is to set clearly defined goals. Regardless of whether you’re running a brand awareness, user acquisition or retargeting campaign, without having clear goals to work to and assess performance by, how do you know if your campaign was successful?
We are PUMPED! We just announced Choozle’s integration of BannerFlow’s powerful automated ad production platform!
The integration enables every Choozle customer to utilize BannerFlow’s easy-to-use drag and drop builder to create and edit a large amount of professional HTML5 banners of multiple sizes at the same time. The ad creatives can then be leveraged in Choozle ad campaigns across mobile, display and social mediums.
Research suggests that ad engagement doubles when the consumer feels the creative of an ad unit is relevant to themselves and their interests. And as digital marketers, our greatest (and toughest) task is to anticipate and attain our consumer’s engagement to drive the growth of our brand. Yet, operating in a programmatic and real-time environment opens up opportunity to respond to engagement nimbly.
You’re a marketing professional and you’ve been hearing all of the buzz about programmatic media buying and are ready to seriously investigate it as a potential part of your marketing plan. But where do you start?
Here are a few targeting strategies to include in your programmatic media buying campaigns. (more…)
Mobile is the fastest growing digital advertising format in the United States and advertisers have begun allocating dollars to catch users on all devices. It is no surprise that research from BI Intelligence finds that US mobile ad spend is projected to top nearly $42 billion in 2018. With limited inventory, rising competition and increasing customer use, it’s important to understand best practices to maximize your mobile campaign budget.
Creative is KEY in advertising campaigns. So, why is it that – unlike TV and print – creative consistently takes a back seat in the digital space?
A recent study from AppNexus shows that the more ad sizes a campaign uses, the better the performance. Campaigns using the top three display sizes have a CPM less than half that of campaigns using only the 300×250 unit, and campaigns with seven display sizes have a CPM 60% lower (all while CTR increased). (more…)
At the Street Fight’s Local Data Summit in Denver next week, Choozle will join local digital marketers at Street Fight’s Local Data Summit in Denver. We will be joined with companies such as Google, Factual, MasterCard, Closely, Esri, PlaceIQ and more.
During the Startup Showcase: The Future of Local Data panel at 3:30-4:00 p.m., we will highlight how data and programmatic advertising can be used for marketers to connect locally with their consumers.
In this session, the audience will get a crash course look into what the Digital Advertising Technology realm entails, how to use the tools to drive ROI, and explore how it can be used for local digital marketing campaigns.
Real-time bidding has changed the face of online advertising, but there’s still confusion around what it actually is and how it impacts your digital marketing campaigns.
What is it?
Real-time bidding, also known as RTB, refers to the buying and selling of online ad impressions through real-time auctions that occur in the time it takes a webpage to load. Those auctions are often facilitated by ad exchanges or supply-side platforms. It enables digital marketing and advertisers to bid in real-time on available ad inventory, maximize results within shorter timelines, and improve budget flexibility.
Retargeting, or remarketing helps keep your brand actively engaged by capturing the data from previous site visitors to create personalized, targeted display ads. This helps companies leverage their exposure and reach to a specific target market.
It is no surprise that generally 2% of online shoppers convert on the first visit to an online store. Using retargeting strategies can bring back the other 98% of online shoppers to ultimately convert in additional visits. Retargeting works by keeping track of people who visit your site and displaying your retargeting ads to them as they visit other websites online.
As front-line digital marketers, setting up an engaging landing page for your digital advertising campaign is fundamental to drive overall ROI. It is important to connect messaging between your creative elements to your landing page.