Don’t Be Scared of Digital Marketing

Don'tBeScared_DigitalMarketingDigital marketing… especially programmatic ad buying… can be scary. The acronyms, goals, and conversions can get confusing. But it doesn’t have to be and it

The adoption of digital marketing and programmatic ad buying has grown over the last couple years. Spending in the programmatic buying space is expected to jump 52% this year to $21 billion globally, according to a study by Magna Global. Such “programmatic buying” would represent about 42% of global display-related ad business, the company said.

5 Reasons to NOT to be scared of Digital Marketing:

  1. The best thing about digital marketing and programmatic ad buying is that it is less expensive compared to traditional marketing strategies. Typically it is cost effective and usually does not requires high budget.
  2. It helps you to keep in check your business growth with seeing the direct impact on your business. An effective digital marketing will drive a noticeable increase in sales and traffic.
  3. Digital marketing, especially programmatic ad buying, can help reach your targeted customers through data targeting which can be based on geo location or demographic filters.
  4. Working in a real-time environment you can optimize your strategy any time to get better results
  5. It is almost impossible to track ROI (Return on Investment) in traditional advertising, whereas in digital marketing you can begin accurately measure the success of the campaigns.

Still confused? Request a demo of the Choozle platform and we’ll show you how to use programmatic media buying in your next digital marketing campaigns.

What the HECK is a UTM Code?

What the HECK is a UTM CodeUTM Code or Urchin Traffic Monitors (or Modules) are short, coded text snippets attached to the end of URLs that tracks the success of a marketing strategy.

This (free) tracking technique from Google allows marketers to set campaign parameters to identify where traffic to the website came from. UTM parameters can help determine whether a particular strategy was successful and exactly which channels helped contribute to the overall success of the campaign.

For digital marketers it has become even more important to show ROI of a marketing campaign. Creating UTM codes for advertisements and banners can help monitor which sites are attracting the most traffic to your website as well as what creative messaging is getting the most engagement.

To start you’ll need to use Google’s URL Builder to generate the URL and UTM code for you. You’ll be able to view your marketing campaigns to Google Analytics campaign section. This could give you additional insight to the success of your campaign and allow you to optimize on the fly.

Now Hiring Full-Stack Rock Stars

Only full-stack rock stars & full-stack up & comers should continue reading… this is serious stuff…
Position Overview:
Seeking a skilled, full stack developer with a good attitude complimented with a wide range of skills. We want it all, someone who can work with anything & everything from front end javascript to using the command line for git deployments on our live site. The immediate tasks for this position would include CakePHP development & integration with third party APIs.
Specific skills required:
php, cakephp, git, javascript, mysql & apache-administration. Optional skills, but a big plus – ajax, jquery, html, css & experience with responsive frameworks.
In addition to the listed php, cakephp, mysql & git skills the ideal candidate will have excellent problem solving skills, experience with code optimization & the ability to learn quickly. Things change rapidly & we want someone who can go with the flow as we scale.
Currently everything is tested manually, so excellent quality control is a must. If you have experience with PHPUnit, Jenkins, etc. to help us move towards that type of testing, that would also be a plus.
Command line apache skills are necessary in order to manage releases to our live sites.
This position is full time, translated as “startup full time”. 40+ hours for sure adding on the random night or emergency weekend fix. We have an office in downtown Denver & we do offer some remote flexibility.
But wait, there’s more… Great culture, full bennies & stock options available.
The fine print…
We are a solid, well-funded, start-up founded by professionals who treat people well. We are seeking “rock stars” & those nearing rock star status, we want the best – people who are dedicated, like what they do & that are seeking opportunity in a fast growing company. If this is you then please apply to this job posting. The position can begin immediately. We are seeking full time team members, no part time.

Choozle Overview:

Choozle® enables marketers to procure high quality consumer insights then applies that data directly into programmatic digital advertising campaigns (display, social, mobile, video, retargeting). All from a single/simple interface. As a cloud-based software solution, we work with top brands, agencies, and publishers to deliver unique media solutions that enable them to engage with their consumers while driving impactful insights. Choozle is a quickly growing its client base of top-notch consumer brands and innovative advertising agencies. This is a unique opportunity to work within a high-growth, venture-funded digital media startup as we make waves in the online ad technology industry.

How to apply:
 Interested candidates can email jobs@choozle.com

ACCOUNT EXECUTIVE – CHOOZLE (NY, SF, LA)

Choozle Overview:

Choozle® enables marketers to procure high quality consumer insights then applies that data directly into programmatic digital advertising campaigns (display, social, mobile, video, retargeting). All from a single/simple interface. As a cloud-based software solution, we work with top brands, agencies, and publishers to deliver unique media solutions that enable them to engage with their consumers while driving impactful insights. Choozle is a quickly growing its client base of top-notch consumer brands and innovative advertising agencies. This is a unique opportunity to work within a high-growth, venture-funded digital media startup as we make waves in the online ad technology industry.

Position Overview:

The Digital Account Executive is an integral part of the Choozle team. The position is ideal for someone who wants to scale with a high-growth, venture-funded SaaS enterprise. The ideal candidate has prior experience in digital media and/or ad-tech sales, with a depth of agency and brand marketer relationships. This position will report to the CEO and have tremendous exposure and upside potential including full benefits and a stock option package. If you’re a proven hunter with strong interpersonal skills and desire to make an impact in a fast-paced, high-growth digital environment, please forward your information for immediate consideration.

Job Responsibilities:

  • Cultivate, and close new revenue producing partnerships with ad agencies, media sellers, and digital marketers
  • Close a high-percentage of qualified leads that are produced by Choozle’s sales development team
  • Meet or exceed monthly/quarterly/annual quotas for sales while building a scalable, transparent revenue pipeline
  • Build strategic relationships with clients and agencies while strategically solving their problems and issues
  • Represent Choozle to the world in a positive and impactful way

Required Skills:

  • Bachelor’s Degree (or equivalent real world experience)
  • Minimum of 5 years of work experience, and 3+ years proven track record of exceeding quota in digital media and/or technology/software sales
  • Solid understanding of digital media including targeted display across all devices, social media, mobile, video, digital optimization and analytics
  • Experience working with digital advertising agencies, brands, and/or digital publishers
  • Proven track record of success achieving sales targets while maintaining a visible forecast
  • Strong oral & written communication skills
  • Ability to work in a fast-paced, high-growth environment
  • Positions will be based in New York, San Francisco, and Los Angeles. We will consider candidates in other markets that have a strong track record and deep digital media relationships.

We Offer

  • An early stage company experiencing rapid, sustained growth – tremendous upside.
  • A competitive salary dependent on experience with solid health and dental benefits, 401K and, stock option plan.
  • Monthly Health & Wellness stipend.

About Choozle

Based in Denver, Colorado, Choozle is THE Insights-Driven digital marketing platform. The self-service platform enables media and marketing pros to understand their consumers, quickly build ads and content, and run/optimize programmatic advertising campaigns. Choozle is based in LoHi and is a member of the Entrepreneurial Foundation of Colorado. http://www.choozle.com/ 

How to Apply 

Interested applicants should email jobs@choozle.com with a resume and cover letter outlining your skills and experience.

Four SIMPLE Steps Towards Programmatic

FourStepsYou’re a marketing professional and you’ve been hearing all of the buzz in the press about Programmatic Media Buying and are ready to seriously investigate it as a potential part of your marketing plan. But where do you start? Below are FOUR SIMPLE STEPS to start with the implementation and execution of programmatic media buying.

 

STEP 1:  Why do you want to do it?

The first big question to answer is “why”. Before you begin you need to understand YOUR reason for using programmatic media buying. You need to understand the reasons behind getting into programmatic as it will not only help set the direction for any future campaigns, but will help guide you in your decision making. Here are some questions to ask:  Are you doing it because everyone else is doing it? Or are you doing it for increased targeting capabilities? Or are you doing it for the CPM efficiencies?

STEP 2:  What is your budget?

Your next step is determining what portion of your digital marketing budget will be committed to programmatic media buying.  You need to be able to commit a good portion of your digital marketing budget. This is essential to allow the machines and algorithms enough room to “learn” in order for you to realize the upside of programmatic media buying.

What does success look like?

Is it conversions? Is it leads? Is it video completions? Coming back to the first question, we need to be able to answer the “why” here as it’ll give us the proper course to set for the campaign and the metrics to ultimately judge success as the campaign learns, grows, and optimizes. Without knowing what success looks like one is merely doing without knowing what they are doing.

STEP 3:  How will you measure success?

Just like all digital marketing campaigns it’s important to determine HOW will your determine success. Questions to ask about measuring success: Is it conversions? Is it impressions? Is it leads? Is it video completions? Coming back to the first question, once you have determined”why” you will be able to set the metrics to ultimately judge success as the campaign.

STEP 4:  Jump in and Evaluate

There is no better way to get started with Programmatic Media Buying than just jumping in. Many businesses have started with modest budgets and evaluate how it is driving business and new potential customers online.

Still confused? Request a demo of the Choozle platform and we’ll show you how to use programmatic media buying in your next digital marketing campaigns.

Programmatic Media Buying Tips for The HOLIDAYS

Yes, we know we are early but the holiday season is a big annual gift to online advertisers! With increased online spending and website traffic, it’s easy to understand why marketers love the holiday season.

As you begin to plan your campaigns for the upcoming holiday season, leverage Choozle’s rich targeting tools and data sources to fine the right consumers. Here is just a small sampling of targetable audiences:

Choolze holiday

Need help creating your campaign? Create a Choozle account here and a dedicated Client Success Representative will reach out to schedule a 1-1 campaign planning session.

CLOSED NOW HIRING: Ad Operations Manager

Choozle Overview:

Choozle is disrupting the ad technology ecosystem with our super simple end-to-end digital marketing platform. We are a fun hard-working crew that is tackling a large problem as we build and operate a slick SaaS platform that enables any marketer to efficiently drive online marketing ROI. Choozle is a quickly growing its client base of top-notch consumer brands and innovative advertising agencies. This is a unique opportunity to work within a high-growth, venture-funded digital media startup as we make waves in the online ad technology industry.

Position Overview:

The Choozle Ad Operations Manager is responsible for the execution of Choozle customers’ digital media plans, from creative specs to trafficking to launch, and everything in between. Utilizing a unique blend of ad operations know-how, troubleshooting expertise, analytic interpretation of reporting, and exceptional communication skills; the Ad Operations Manager’s objective is to provide a seamless campaign experience for all of Choozle’s customers.

Job Responsibilities:

  • Become an expert in RTB buying strategies, optimization algorithms, and data visualization as it relates to Choozle and our partners.
  • Become an expert in best practices for the Choozle Platform, and our other partners’ platforms in order to offer insights on how to improve campaign effectiveness through the platform’s functionality.
  • Combine data analysis and customer feedback to create optimization strategies and provide solutions for complex campaigns to meet customers ‘ objectives
  • Help build Choozle’s best practices, including creating training collateral and internal resources.
  • Understand and effectively communicate Choozle’s value proposition, technology, processes, and partnerships, as they relate to growth of current customer accounts
  • Work closely with the Choozle team and customers to provide ROI driving insights and recommendations.
  • Help build the Client Success practice, including developing training material, customer facing assets, and internal resources for trading media through our platform

Required Skills:

  • Bachelor’s Degree (or equivalent real world experience)
  • 2-4 years of online ad operations experience required; 2+ years of client facing experience.
  • Experience in working with ad exchanges, ad servers, and other optimization platforms.
  • Solid experience in trafficking and optimizing CPA, CPC direct marketing campaigns preferably in an RTB environment.
  • Solid experience in Excel including pivot tables, chart making, and manipulation of data sets.
  • Outstanding troubleshooting, analytical, and problem-solving abilities, along with an ability to collaborate cross-functionally in a get-it-done now start-up environment.

 

We Offer

  • An early stage company experiencing rapid, sustained growth – tremendous upside.
  • A competitive salary dependent on experience with solid health and dental benefits, 401K and, stock option plan.
  • Monthly Health & Wellness stipend.

About Choozle

Based in Denver, Colorado, Choozle is THE Insights-Driven digital marketing platform. The self-service platform enables media and marketing pros to understand their consumers, quickly build ads and content, and run/optimize programmatic advertising campaigns. Choozle is based in LoHi and is a member of the Entrepreneurial Foundation of Colorado. http://www.choozle.com/ 

How to Apply 

Interested applicants should email jobs@choozle.com with a resume and cover letter outlining your skills and experience.

Denver Startup Week: The Next Advertising Frontier: How To Harness The Power Of Ad Tech Panel

Denver Startup Week is here!

Starting on September 15th, Denver Startup Week is a community-driven week long event to celebrate everything entrepreneurial in the Mile High City. This year focuses on 4 tracks – Business, Design, Tech, and Manufacturing -with events that includes sessions, presentations, panels, workshops, happy hours, social events, job fairs and much more.

THE NEXT ADVERTISING FRONTIER

This year, the Choozle team put together the panel “The Next Advertising Frontier: How To Harness The Power Of Ad Tech For The Masses,” Our panelist will include Mike Davis, VP Product at TheTradeDesk, Erik Swain, COO at SpotXchange, Jess McKean, VP Product at Datalogix, Cordell BaanHofman, VP, Strategic Partners at Altitude Digital, and Andrew Fischer, CEO at Choozle.

In this session, the audience will get a crash course look into what the Digital Advertising Technology realm entails, how to use the tools to drive ROI, and understanding the current state of the industry and where the marketplace is going.

EVENT DETAILS

Date: Tuesday, September 16th

Time: 8:00am — 9:00am

Where: Modworks (110 16th St., Suite 1300)

RSVP Today!

The SIMPLAmatic Vol. 2

Welcome to The SIMPLAmatic Vol. 2—an exclusive source for updates and news from the great big world of digital marketing from your good friends at Choozle!

Digital marketing is a constantly changing environment and sometimes it can be overwhelming. Choozle is here to help you stay on top of it and become a digital engagement PRO! 


Mountain View
Upcoming Webinar



A big hesitation with adopting programmatic media buying is its perceived complexity and uncertainty. But it doesn’t have to be nor should it.Join us on September 10, 2014 at 1:00pm MST for a crash course on how your can get started with our 4 Steps To Programmatic Webinar.

Sign Up Here

Growing numbers of RTBA new report finds that real-time bidding (RTB), a key piece of the programmatic ecosystem, will account for over $18.2 billion in U.S. digital ad revenues in 2018. Read more: http://read.bi/1zIzLQk Driving ROI and SuccessAs a marketer, whether or not you are actively using programmatic to reach your audience online, the technology is already having a profound impact. Read how you can generate ROI: http://bit.ly/1AskKl7
3 Myths of ProgrammaticMore brands and agencies are tapping into the power of programmatic media buying. As a result myths have emerged. Read as we debunk some of these myths: http://bit.ly/1o6ifwa Landing Page TipsSetting up an engaging landing page for your digital marketing campaign is fundamental for driving ROI. Here are some steps on getting started: http://bit.ly/1j5y1aX

FUNNY BONUS: Feeling the meeting blues? Here are 10 Tricks to Appear Smart During Meetings.

Cheers,
The Choozle Team

How to Calculate CPC and CTR

Understanding the calculations behind clicks is essential optimize and maximize your digital advertising campaigns. Two calculations that are very important to monitor are CPC and CTR. CPC is used to find the cost for clicks and CTR is used to find engagement rate.

 

Calculating Cost Per Click 

CPC stands for Cost Per Click and is an important metric for marketers to understand when analyzing the performance and optimizing their digital advertising campaigns. Depending on the goals of your digital advertising campaigns the CPC can range anywhere from $.01 – $4.00 on average. The formula to calculate cost per click is the advertising cost divided by the amount of clicks.

cpc

For Example: if a campaign cost an advertiser $100 and they received 32 clicks, the CPC would be$3.125 (100/32 = #.125).

Calculating Click Through Ratio

CTR stands for Click Through Rate and is a measure of how effective an ad is based upon how many people have clicked. Typically average to high click through rates are usually around .50 but can go much higher if the ad placement and message is very relevant to the user.

CTR

For Example: if a campaign ran 50,000 impressions and generates 4765 clicks, the CTR would be .09.