Announcement: Choozle Closes $4.1MM in Series A Funding

Choozle Announcement

Today we are PUMPED!  We just announced the closing of a $4.1 million Series A round of growth financing, and we’re growing fast!  For those who don’t know about us, Choozle leverages detailed consumer insights to power real-time (programmatic) advertising campaigns across video, mobile, display, and social mediums – all from a single, simple interface.
Now anyone can leverage powerful data-driven tools to execute scalable digital ad campaigns.  We call it Programmatic for the People.In the last four months of 2014 we experienced a 71-percent month-over-month growth rate and now count more than 100 subscribing clients including Cricket Wireless, SendGrid, Willow Tree, and the agencies Balcom, Brighton,and YouConnex.  And, in Q4 of 2014 we added sales and support operations in New York and San Francisco to meet the explosive demand for programmatic advertising solutions.”Ranging from small businesses to top-tier brands and agencies, our clients are among the most innovative thinkers in marketing today, and their 95 percent renewal rate shows the satisfaction with our platform and execution,” said Andrew Fischer, Choozle co-founder and CEO. “Our goal is to make digital advertising simple, scalable, and effective. And we’ll continue to grow a world-class product and team to support that vision.”

We’ll be using the $4.1 million to further innovate the platform and grow the sales and client success teams to pace market demand.

Want to learn more about Choozle? Request a demo using the below form:

Six Digital Marketing Terms You MUST Know

Six Digital Marketing Terms You MUST KnowDigital marketing can be a confusing space but it doesn’t need to be.  The digital space changes rapidly and it can sometimes be hard to keep up. Especially when there are so many three-letter-acronyms.

With so many new terms and abbreviations out there, we thought it would be a good idea to provide you with the most important ones.

Display Ad: A display ad is a form of online paid advertising that is typically a designed image or a photo and copy where viewers can click on the image with the promotion and be taken to the corresponding landing page. Display ads function differently than text ads as they aren’t found in search results. They can be spotted through media sites or sites offering some type of display ad network.

CPM: Cost per mille (CPM), also called cost % and cost per thousand (CPT), is a commonly used measurement in online advertising. It is used as a benchmark to calculate the relative cost of an advertising campaign.

CTR: Click-through rate (CTR) is a way of measuring the success of an online advertising campaign for a particular website as well as the effectiveness of an email campaign by the number of users that clicked on a specific link.

DSP: A demand-side platform (DSP) is a system that allows buyers of digital advertising inventory to manage multiple ad exchange and data exchange accounts through one interface.

Ad Exchange: Ad exchanges are technology platforms that facilitate the bidded buying and selling of online media advertising inventory from multiple ad networks.

RTB: Real-time bidding (RTB) refers to the means by which ad inventory is bought and sold on a per-impression basis, via programmatic instantaneous auction, similar to financial markets.

What the HECK is Retargeting?

What the HECK is Retargeting?It is no surprise that generally 2% of online shoppers convert on the first visit to an online store. Using retargeting strategies can bring back the other 98% of online shoppers to ultimately convert in additional visits. Retargeting works by keeping track of people who visit your site and displaying your retargeting ads to them as they visit other websites online.

As an advertiser, retargeting campaigns can be the most effective if you segment your gathering of your retargeting audiences (eg, people who looked at boots vs. sandals). This will allow you to customize the ads shown to each retargeting group drive more conversions.

It is also good to keep in mind that different products warrant different retargeting time windows. (Eg, people shopping for travel should be retargeted immediately; people shopping for automobiles should be retargeted later.)

Retargeting generates greater online sales by keeping your brand in front of those that are already interested in your products and brings them back they’re ready to buy. We have seen that high click-through rates and increased conversions are typical with retargeting campaigns.

 

 

Closed: Hiring Sales Development Representative

Company

Choozle is disrupting the ad technology ecosystem with our super simple end-to-end digital marketing platform. We are a fun hard-working crew that is tackling a large problem as we build and operate a slick SaaS platform that enables any marketer to efficiently drive online marketing ROI. Choozle is quickly growing its client base of top-notch consumer brands and innovative advertising agencies.

Job Description

The primary responsibility of the Sales Development Representative (SDR) is to communicate the Choozle value proposition to prospective clients decision makes and influencers to acquire qualified opportunities.

This is an exceptional opportunity to work within a high-growth, venture-funded digital media startup as we make waves in the online ad technology industry.

This role involves researching companies and contacts, coordinating outbound campaigns, fielding inbound leads, and qualifying each opportunity before sending to your Sales Director. There are thousands of conferences, events, and mixers that are lined up and waiting for you to also network at face to face and you will have full opportunity to generate your outbound leads in this way as well. Further, you will be the glue between both Marketing Generated Lead strategies and Sales Generated Lead strategies, working with both marketing and sales leaders at Choozle to execute and provide feedback on how we can optimize toward the greatest conversion %s possible. In short, SDR will be working with sales leadership to uncover and create new opportunities which results in closed business.

The SDR must become well versed in the value of the Choozle marketing platform relevant to the marketplace and decision maker. This individual will interact and work collaboratively with sales leadership to gain direct intelligence on the company vision and value to current and prospective clients. A successful SDR will work smart and hard, constantly learning, fighting on the front lines to combat objections, adapting to changes, and has excellent time management and interpersonal skills. The SDR has the desire to either move into a Sales Executive role within 9-18 months or move into a Sales Development Manager role.

Job Responsibilities

  • Connecting with prospects using phone, email, social, events, and responding to all inbound leads
  • Producing five quality opportunities per week
  • Documenting daily activities within Salesforce.com aiming toward covering 100-200 leads per week and conducting 200-400 activities
  • Working closely with the sales team to accelerate sales cycles and to extend reach into new target accounts and markets
  • Recommending process enhancements for more targeted lead generation efforts and improving sales techniques and strategies
  • Representing and protecting the Choozle brand with integrity and professionalism at all times in written and oral communications
  • Meeting and exceeding quota

Desired Skills and Experience

  • Proven ability to research and prospect with the goal of qualifying a lead and creating an opportunity
  • Excellent oral and written communication skills
  • A positive, self-starter attitude and desire to exceed expectations at every opportunity
  • Attention to detail, strong organizational skills and an absolute focus on quality of work

Education and Training

  • Bachelors degree or current pursuant
  • Proficient MS Office experience
  • Prior experience within Salesforce.com CRM preferred
  • Previous account entry and lead qualification experience preferred
  • B2B, B2C, Agency, marketing services, or software sales experience desired

We Offer

  • An early stage company experiencing rapid, sustained growth – tremendous upside
  • Salary:  $40 – $60K (dependent on experience), plus commissions with solid health and dental benefits, 401K and, stock option plan.
  • Monthly Health & Wellness stipend.

Apply

Interested applicants should email jobs@choozle.com with a resume and cover letter outlining your skills and experience.

Closed: Now Hiring Client Success Manager

Choozle Overview

Choozle is disrupting the ad technology ecosystem. We are a fun, hard-working crew that is tackling a large problem by powering a SIMPLE marketing platform that enables any marketer to efficiently drive return-on-investment. Choozle is SaaS based platform and is quickly growing its client base of top notch consumer brands and innovative advertising agencies. This is a unique opportunity to join a high-growth venture funded digital media startup as we make waves in the online ad technology industry.

Position Overview
The Choozle Client Success Manager will serve on the front lines and deliver day-to-day account management and support services to the Choozle customers. From on-boarding guidance, to platform training and ongoing support, this position will ensure client success at every turn. Also key to the role will be building lasting relationships with clients. Lastly, as the direct customer liaison, the Client Success Manager will closely work internally with product and sales, and provide solutions to the Choozle partners that ensure they achieve ongoing success within the digital marketing platform.
Job Responsibilities
The primary role in this job is to efficiently and effectively onboard the client into the platform through structured training sessions, and to serve as a lifeline as a client ramps up. The goal is to educate our clients to effectively operate the platform on their own, but Choozle will provide ongoing Customer Success to our strategic clients. This will include supporting our clients via phone and email.This position will also measure and optimize overall satisfaction and clearly communicate the pain points and product update “ wish list” back to the product teams. The ideal candidate will have a passion for technology and the digital marketing/ad space. And doesn’t mind grabbing coffee or a beer with their beloved client partners.

Key Duties

  • Guide clients through the setup of their Choozle platform and dashboards.
  • Help to educate clients on the digital marketing landscape, as it relates to Real Time Bidding (RTB).
  • Help to develop useful educational training documents and tools for clients.
  • Provide client training and online product demos, highlighting the functionality and use of audience insights, media creation tools, and the programmatic media planning engine.
  • Work with the Ad Operations team to assist clients in the development, execution, and optimization of online advertising campaigns.
  • Provide product support as needed via phone and email.

Required Skills:

  • Ad technology enthusiasm/passion/aptitude
  • Analytical problem solving
  • Excellent written communications: clarity, brevity, grammar
  • Excellent verbal communications: articulate, patient, excellent listener
  • Familiarity with Web technologies, comfortable with data, and ability to multitask
  • Professionalism: promptness, attention to detail, organization
  • Must be willing to work in a startup environment by being flexible and open to new tasks or responsibilities

Additional Desired Skills

  • Strong experience with PowerPoint (and/or Keynote) to create support and training materials. Excel wizard.
  • Skilled in Photoshop and Illustrator
  • Knowledge of current ad tech trends and techniques
  • Experience with all forms of digital marketing: mobile, social, display, email, & etc.

We Offer

  • An early stage company experiencing rapid, sustained growth – tremendous upside
  • A competitive salary dependent on experience with solid health and dental benefits, 401K and, stock option plan.
  • Monthly Health & Wellness stipend.

Apply

Interested applicants should email jobs@choozle.com with a resume and cover letter outlining your skills and experience.

Hiring Client Success/Marketing Interns

Position Overview:

This position will work with the Client Success Manager and Marketing Manager to help deliver day-to-day account management to the Choozle customers, develop digital media strategy for Choozle customers, and assist with Choozle’s overall marketing strategies. From onboarding guidance, to marketing materials and key messaging, this position will learn all aspects of Choozle’s business.

Job Responsibilities:

The primary role in this job is to work with the Client Success Manager and Marketing Manager to offer platform onboarding and  develop tools to assist clients. As a self-service platform, the goal is to quickly and effectively remove their training wheels so they can cruise on their own, but Choozle does provide ongoing training to our strategic clients. This includes creating marketing and training materials, lead generation, webinar support, and more. The ideal candidate will have a passion for technology and the digital marketing/ad space. The ideal candidate will also be willing and able to dive head-first into unknown territory and be resourceful in order to figure things out on the fly.

Required Skills:

  • Technology enthusiasm/passion/aptitude
  • Analytical problem solving
  • Excellent written communications: clarity, brevity, grammar
  • Excellent verbal communications: articulateness, patience, listening skills
  • Familiarity with Web technologies, analytical data and
  • Professionalism: promptness, attention to detail, organization
  • Must be willing to work in a startup environment by being flexible and open to new tasks or responsibilities

Additional Desired Skills:

  • Strong experience with PowerPoint and/or Keynote to create support and training materials. Excel wizard.
  • Strong skills in Photoshop and Illustrator
  • Knowledge of current ad tech trends and techniques
  • Experience with all forms of digital marketing mobile, social, display, email, & etc.
  • Experience working in Salesforce

Apply:
Interested applicants should email jobs@choozle.com with a resume and cover letter outlining your skills and experience.

Upcoming Webinar: The Digital Advertising Ecosystem & Getting Started for New Advertisers

Entering the Digital Advertising realm can be daunting. With new terms and technologies to use it can easily become overwhelming. BUT, here at Choozle, we are big believers that anyone can harness the power of online advertising.

Join us in the P2Binvestor Small Business Webinar Series on Friday, December 12, 2014 from 11:00 AM – 11:45 AM (Mountain Time) for a webinar titled, The Digital Advertising Ecosystem & Getting Started for New Advertisers.

During this webinar, we will answer the following questions:

  • What is Online Advertising? And how does it work?
  • What makes up the space and how does it work together?
  • What are the advantages of Online Advertising?
  • What is required to unlock Online Advertising’s potential?

Sign up NOW to learn how you can use online advertising to grow your business!

Closed: Sales Director – East Coast (NY, Boston, DC, Atlanta)

Choozle Overview:

Choozle is disrupting the ad technology ecosystem with our super simple end-to-end digital marketing platform. We are a fun hard-working crew that is tackling a large problem as we build and operate a slick SaaS platform that enables any marketer to efficiently drive online marketing ROI. Choozle is a quickly growing its client base of top-notch consumer brands and innovative advertising agencies. This is a unique opportunity to work within a high-growth, venture-funded digital media startup as we make waves in the online ad technology industry.

Position Overview:

The Director of Sales, East Coast will spearhead our revenue and development in the Eastern Region. The position is ideal for someone who wants to scale with a high-growth, venture-funded SaaS company.  The ideal candidate has prior experience in digital media and/or ad-tech sales, with a depth of agency, media, and digital marketer relationships.  This position will report to the CEO and have tremendous exposure and upside potential including full benefits and a stock option package.   If you’re a proven hunter with strong interpersonal skills and desire to make an impact in a fast-paced, high-growth digital environment, please forward your information for immediate consideration.  The ideal candidate will quickly grow into a management role, serving as our General Manager based in the East Coast.

We Offer

  • An early stage company experiencing rapid, sustained growth – tremendous upside.
  • A competitive salary dependent on experience with solid health and dental benefits, 401K and, stock option plan.
  • Monthly Health & Wellness stipend.

About Choozle

Based in Denver, Colorado, Choozle is THE Insights-Driven digital marketing platform. The self-service platform enables media and marketing pros to understand their consumers, quickly build ads and content, and run/optimize programmatic advertising campaigns. Choozle is based in LoHi and is a member of the Entrepreneurial Foundation of Colorado. http://www.choozle.com/ 

How to Apply 

Interested applicants should email jobs@choozle.com with a resume and cover letter outlining your skills and experience.

3 Ways to Analyze your Holiday Campaign with Choozle

3 WaystoAnalyzeyourHolidayCampaignThe biggest online holiday shopping rush is behind us. While online holiday shopping traffic will continue through the December 25th, now is a great time to review your current campaigns and optimize for the best return. While there are several aspects to analyze below are a few measurements to review to maximize efficiency for future campaigns.

 

 

1. Click-through Rate (CTR)

As a general rule of thumb, a 1% CTR is acceptable, 1-4% CTR is good, and anything greater than 4% CTR is great. A poor click-through rate is typically a sign of ineffective creative, lack of alignment with audience, or both.

2. Impressions

The number of views your ads receive is a crucially important metric, especially for awareness campaigns.If you are not serving as many impressions as desired, there are a variety of adjustments you can make to boost these figures:

Broaden your target market to increase available inventory. If your scope is too precise, win rate can suffer.

Win rate is a major factor in generating impressions.

Look at increasing your overall budget.

3. Win Rate 

Without winning any ad space in the real-time bidding wars, your campaign doesn’t stand a chance. Here are some general guidelines for very healthy win rates based on campaign type. If your win rates are not falling within the corresponding range, this is only problematic if you’re unhappy with impressions served.

Retargeting: 50-70%

Behavioral: Large Audience: 10-20%

Small Audience: 30-40%

Contextual/Site/Category: 10-20%

Audience Discovery (Run of Exchange): 5-10%

Leverage programmatic media buying across the extended holiday season and take advantage of you analysis of our current campaigns to maximize success of your campaigns.

Now Hiring Campaign Manager

Choozle Overview:

Choozle is disrupting the ad technology ecosystem with our super simple end-to-end digital marketing platform. We are a fun hard-working crew that is tackling a large problem as we build and operate a slick SaaS platform that enables any marketer to efficiently drive online marketing ROI. Choozle is a quickly growing its client base of top-notch consumer brands and innovative advertising agencies. This is a unique opportunity to work within a high-growth, venture-funded digital media startup as we make waves in the online ad technology industry.

Position Overview:

The Choozle Campaign Manager is responsible for the execution of Choozle customers’ digital media plans, from creative specs to trafficking to launch, and everything in between. Utilizing a unique blend of ad operations know-how, troubleshooting expertise, analytic interpretation of reporting, and exceptional communication skills; the Campaign Manager’s objective is to provide a seamless campaign experience for all of Choozle’s customers.

Job Responsibilities:

  • Become an expert in RTB buying strategies, optimization algorithms, and data visualization as it relates to Choozle and our partners.
  • Become an expert in best practices for the Choozle Platform, and our other partners’ platforms in order to offer insights on how to improve campaign effectiveness through the platform’s functionality.
  • Manage Choozle’s  tag management and conversion pixels/tracking for our partners.
  • Combine data analysis and customer feedback to create optimization strategies and provide solutions for complex campaigns to meet customers ‘ objectives.
  • Managed and optimize digital advertising campaigns for multiple parties simultaneously.
  • Help build Choozle’s best practices, including creating training collateral and internal resources.
  • Understand and effectively communicate Choozle’s value proposition, technology, processes, and partnerships, as they relate to growth of current customer accounts
  • Work closely with the Choozle team and customers to provide ROI driving insights and recommendations.
  • Help build the Client Success practice, including developing training material, customer facing assets, and internal resources for trading media through our platform

Required Skills:

  • Bachelor’s Degree (or equivalent real world experience)
  • 2-4 years of online ad operations experience required; 2+ years of client facing experience.
  • Experience in working with ad exchanges, ad servers, and other optimization platforms.
  • Solid experience in trafficking and optimizing CPA, CPC direct marketing campaigns preferably in an RTB environment.
  • Solid experience in Excel including pivot tables, chart making, and manipulation of data sets.
  • Outstanding troubleshooting, analytical, and problem-solving abilities, along with an ability to collaborate cross-functionally in a get-it-done now start-up environment.

We Offer

  • An early stage company experiencing rapid, sustained growth – tremendous upside.
  • A competitive salary dependent on experience with solid health and dental benefits, 401K and, stock option plan.
  • Monthly Health & Wellness stipend.

About Choozle

Based in Denver, Colorado, Choozle is THE Insights-Driven digital marketing platform. The self-service platform enables media and marketing pros to understand their consumers, quickly build ads and content, and run/optimize programmatic advertising campaigns. Choozle is based in LoHi and is a member of the Entrepreneurial Foundation of Colorado. http://www.choozle.com/ 

How to Apply 

Interested applicants should email jobs@choozle.com with a resume and cover letter outlining your skills and experience.