What the HECK is RTB?

homepage-devices copyThe digital marketing space is quickly moving into a 100% RTB or real-time bidding atmosphere. But really what does RTB/Real-time bidding mean for digital marketers and how does it work.

Real-time bidding is the act of buying digital inventory from multiple publishers on an impression by impression basis, typically involving an auction pricing. It enables digital marketing and advertisers to bid in real-time on available ad inventory, maximize results within shorter timelines, and improve budget flexibility.

Display advertising traditionally required advertisers to pay a fixed rate for a certain number of impressions, even though some of those impressions might be less effective at certain times of the day. RTB allows larger advertisers to set their price based on a publisher’s relevance to their campaign and smaller advertisers to advertise whenever the current bid meets their budget.

But how does it work? RTB/Real-time bidding involves three players: an advertiser (or media buyer), a publisher, and an ad exchange.

Online publishers auction off their available ad inventory as an individual impression in real time via the ad exchange. Advertisers or media buyers use the ad exchange to bid in real-time per impression.

Real-time bidding (RTB) allows advertisers to decide in real-time the value of an ad impression and decide whether or not to bid for that impression based on its value to their campaign.

Still confused? Request a demo of the Choozle platform and we’ll show you how to use real-time bidding in your next digital marketing campaigns.

 

We’re Looking for a Client Success Intern to join the team!

Choozle Overview:
Choozle is disrupting the ad technology ecosystem with our super simple end-to-end digital marketing platform. We are a fun hard-working crew that is tackling a large problem as we built and operate a slick SaaS platform that enables any marketer to efficiently drive online marketing ROI. Choozle is a quickly growing its client base of top notch consumer brands and innovative advertising agencies. This is a unique opportunity to work within a high-growth venture funded digital media startup as we make waves in the online ad technology industry.

Position Overview:
This position will work with the Client Success Manager to help deliver day-to-day account management and support services to the Choozle customers. From onboarding guidance, to platform training and ongoing support, this position will ensure client success at every turn. As the direct customer liaison, the Client Success team works closely with both the product and sales teams to help continuously improve the platform and provide solutions to the Choozle partners that ensure they achieve ongoing success within the digital marketing platform.

Job Responsibilities:
The primary role in this job is to work with the Client Success Manager to efficiently and effectively onboard the client into the SaaS platform and to serve as a lifeline as a client ramps up. As a self-service platform, the goal is to quickly and effectively remove their training wheels so they can cruise on their own, but Choozle does provide ongoing Customer Success to our strategic clients. This position will also measure and optimize overall satisfaction and clearly communicate the pain points and feature “wish list” back to the product teams. The ideal candidate will have a passion for technology and the digital marketing/ad space. The ideal candidate will also be willing and able to dive head-first into unknown territory and be resourceful in order to figure things out on the fly.

Key Duties:

  • Help guide key customers through the setup of their Choozle platform
  • Help create and provide customer training and online product demos, highlighting the functionality and use of audience insights, media creation tools, and the programmatic media planning engine
  • Work with the Client Success Manager to assist clients in the development, execution, and optimization of online advertising campaigns
  • Help in providing product support via phone, email, and online community

Required Skills:

  • Technology enthusiasm/passion/aptitude
  • Analytical problem solving
  • Excellent written communications: clarity, brevity, grammar
  • Excellent verbal communications: articulate, patient, excellent listener
  • Familiarity with Web technologies, comfortable with data, and ability multitask
  • Professionalism: promptness, attention to detail, organization
  • Must be willing to work in a startup environment by being flexible and open to new tasks or responsibilities

Additional Desired Skills:

  • Strong experience with PowerPoint and/or Keynote to create support and training materials. Excel wizard.
  • Strong skills in Photoshop and Illustrator
  • Knowledge of current ad tech trends and techniques
  • Experience with all forms of digital marketing mobile, social, display, email, & etc.
  • Experience working in Salesforce

Apply:
Interested applicants should email jobs@choozle.com with a resume and cover letter outlining your skills and experience.

Disrupting the Ad Tech Matrix

hero-shot-placeholder copyIs there any industry with as much fragmentation and disparate overlapping technology solutions as the online advertising industry?  DSP, SSP, DMP, RTB, CPM, CTR, DNT….WTF?  If creating acronyms is a measure of success, then online ad technology is the front runner.

As the “Internets” rose to prominence in the late 1990’s, it held the promise of the holy grail for advertisers:  a completely new, highly efficient, and measurable advertising medium!  THE new medium that would quickly put other mediums’ out of business.  This promise was a key driver of the “internet bubble” of the early 2000’s and the “just go West, son, and get eyeballs…” mentality.

In the early days, however, most online advertising campaigns were very labor intensive.  It often started with an RFP (request for proposal) from a digital agency typically comprised of a word document overview and an excel spreadsheet with inputs for impressions, ad types, and CPMs.  Even a small online campaign of $10K would often require dozens of individuals to execute including brand marketers, agency media planners, supply side sellers, traffickers, gremlins, etc.  That doesn’t bode well for the actual advertisers – lots of hands stroking that media budget.

Fast forward fifteen years:  I just received an RFP from a prominent agency that represents multiple nationally recognized brand clients.  The RFP consisted of a word document overview and an excel spreadsheet!  Seriously?  This is broken, and needs to be fixed.

Obviously the online advertising industry has made great strides in the last fifteen or so years. Advertising networks quickly rose to prominence providing buyers scale and sellers access to major spends.  They still exist but are now being superseded by “real time” ad exchanges with Supply Side Platforms (SSP) servicing the ad sellers and Demand Side Platforms (DSP) aiding the buy side.  And there is a highly sophisticated ‘big data’ layer in the middle which guides the targeting and optimization of all the campaigns.  Oh yeah, marketers/agencies also need to identify and target their users with multiple formats (display, video, search) and across multiple platforms (desktop, mobile, and tablet…and anything in the future…watches, glasses, drones, embedded brain chips)?

As the advancement of online advertising technology has become highly sophisticated, it is now quite confusing if not downright intimidating – and not to mention prohibitively expensive. Keeping up with the changes is a full-time endeavor. And typically only large ad spenders and/or their agencies have the resources to engage a full “marketing stack” to capitalize on these advancements.

But what about the marketer and advertiser who can’t afford multiple enterprise level platforms and/or a giant agency to do this on their behalf?  And how about the independent agencies that also can’t tap into the ad-tech matrix?  How can they leverage these data driven and programmatic efficiencies?

Well, similar to many other industries that have been disrupted by software – Finance, CRM, ERP – change is a coming.  The large enterprise players (think Oracle in CRM) eventually yield space to competitors that figure out how to serve the longer tail (think Salesforce in CRM). There is a tremendous disruption opportunity for those who can deliver simple, powerful, and affordable digital marketing solutions to all the “other” marketing pros.  And considering their smaller budgets, these marketers/agencies need these solutions even more as their ROI can be completely wiped out by an expensive platform or another hand in the budget.This disruption to the ad technology industry will be exciting and often painful, but its evolution will ultimately help ALL marketers efficiently achieve their marketing goals, drive ROI, and grow their businesses.  It’s time for marketing ACTION not acronyms.  Get your popcorn ready, it’s going to be a fun ride!

Interested in how we are doing it at Choozle. Request a demo here. 

What the HECK is a Cookie!?!

CookieThe term ‘COOKIE’ gets thrown around a lot in the digital marketing and advertising space.  And while we all wish it was a delicious Girl Scout cookie, it’s not.  So what does ‘cookie’ mean and how is it used in the digital marketing and advertising space?  Here is the ‘What’, ‘How’, and ‘Why’ behind cookies.

WHAT?

A cookie is actually a small text file that sits on your computer in a folder dedicated to cookies.  Think of it like a cookie jar. That cookie file contains information about you, which could be a simple ID number, or several points of data points that the company wants to collect.  A cookie can be used for remembering who you are when you login to a website, for analytics on website traffic, and for advertising, amongst other things.

HOW?

You’re probably wondering how a Cookie gets from your computer to the company that placed it there.  The process is actually very easy –Your browser retrieves small files of information, called “cookies,” from your computer to provide services to you and make your online experience more convenient. For example, most websites use cookies to recognize you when you sign in, to remember your preferences, and to allow you to navigate the site without having to keep reentering your password.

WHY?

For digital marketers and advertisers it is important to understand your website visitors to maximize the use and engagement of your website. Through the use of cookies you have the ability to track and identify your site visitors as they engage with your website. With the expansion of the data availability, you now have access to a plenthora of data points that can help your know & grow your business.  We don’t make it hard. Request a demo of the Choozle platform and we’ll show you how make the most of cookie data for your next digital marketing campaigns.

5 Myths of Digital Marketing

The digital marketing industry has evolved into a very complex and technical entity. With the right plan and execution, however, it offers both small and large businesses an unparalleled ability to reach and grow their customer base. Just like all things wonderful, many aspects of Digital Marketing are shrouded in myth and misconceptions. Here are five common digital marketing myths debunked.

Myth #1 If you build it they will come Whether it’s a website, a piece of content (like this), or a campaign micro-site, it’s not true that if you build it they will come. All digital marketing campaigns need a plan of how to share your message. With the help of readily available digital marketing tools including social media and paid advertising, your business can start generating traffic to your website or content.

Myth #2 It takes a lot of time ”Lack of time” is cited as the top challenge facing digital marketers, according to the 2014 Marketing Trends report. And it’s true. But “lack of time’ shouldn’t be a reason for not doing something valuable. In fact, the evolution of online marketing now makes it easier and faster to build and execute digital campaigns than ever. With any new medium, it takes a bit of time to ramp up, but the eventual return-on-time-invested is worth your efforts.

Myth #3 You need a full team to do well You know your brand and you know it well. You just need to know the right questions to ask to create a successful marketing strategy in order to bring your brand to an increasingly larger audience (and to the right audience). No longer do you need a large team and/or multiple agencies. With the assistance of new platforms, even a one-person team can plan, execute, and optimize scalable digital marketing efforts.

Myth #4 You can’t reach your target market For example: “My target market is older, therefore digital marketing won’t work.” Just about anyone with a pulse is online today across desktop, mobile, and tablet platforms. And utilizing basic data and analytics enables any marketer to know their audience and to effectively and efficiently connect with them online.

Myth #5 It is too hard Don’t be so hard on yourself! Digital marketing is just another asset in the marketing tool kit. First identify the authentic experience that you want to deliver – one valued by your consumers. Then execute accordingly to best reach your audience. Between display, social, video, and email, you are able to quickly structure the right plan for the right audience. And the ability to measure and optimize any digital marketing campaign is unsurpassed.

Still weary of these digital marketing myths? Powered by data-driven tools, Choozle’s SIMPLE end-to-end digital marketing platform can help you start Knowing and Growing your target audience today. Request a demo from the Choozle team.

Landing Page Fundamentals

imagesDigital advertising is a constantly changing Digital marketing tool and technique, with native advertisements and mobile targeting. However the basic fundamentals of digital advertising are often forgotten in the evolving landscape.

As front-line digital marketers,  setting up an engaging landing page for your Digital advertising campaign is fundamental for driving ROI. Additionally it’s important to connect insights with your marketing strategy in order to focus on what is needed to succeed with your digital marketing campaign.

WHAT IS A LANDING PAGE? A landing page is a single paged website that takes one to after they click on a link, or for the sake of this post, an advertisement.

A landing page can function is several different ways but there are a few fundamentals that should be included. Below are three basic fundamentals for setting up a landing page for your next digital marketing campaign:

1. THE CURRENT OFFER: The current offer on a landing page is one of the sole reasons why a landing page exists.  This offer is showcased on the page and there should be clear a call-to-action for the visitor to do something. By outlining a call-to-action for your visitors you will have a  fundamental digital marketing measurement metric that can be used to  determine the success of your campaign.

2. FORM QUESTIONS AND FIELDS: This is a component of a landing page that is something that you should determine if it’s best for your audience and your digital marketing campaign. If you choose to use a form, think about the number of form fields and what questions you are planning on using on a landing page. Having a lot of  form fields can decrease the success of your campaign.

3. SOCIAL SHARES: Many times on a landing page there is one stand out Call-To-Action and smaller links or social share buttons as well. Social shares, although sometimes can be considered a fluffy metric, give you a quantifiable approach when you are looking at a landing page. These shares can give you a metric of how successful the landing page, and what channels is this offer working in.

CLOSED: We’re Looking for a Client Success Manager to join the team!

Choozle Overview

Choozle is disrupting the ad technology ecosystem. We are a fun hard-working crew that is tackling a large problem by powering a SIMPLE end-to-end Marketing Action Platform (MAP) that enables any marketer to efficiently drive return-on-investment. Choozle is SaaS based platform and is quickly growing its client base of top notch consumer brands and innovative advertising agencies. This is a unique opportunity to join a high-growth venture funded digital media startup and work closely with the founding team as we make waves in the online ad technology industry.

Position Overview

The Choozle Client Success Manager will serve on the front lines and deliver day-to-day account management and support services to the Choozle customers. From onboarding guidance, to platform training and ongoing support, this position will ensure client success at every turn. As the direct customer liaison, the Client Success Manager will closely work internally with product and sales, and provide solutions to the Choozle partners that ensure they achieve ongoing success within the digital marketing platform.

Job Responsibilities

The primary role in this job is to efficiently and effectively onboard the client into the SaaS platform through structured training sessions, and to serve as a lifeline as a client ramps up. As a self-service platform, the goal is to quickly and effectively remove their training wheels so they can cruise on their own, but Choozle will provide ongoing Customer Success to our strategic clients. This will include supporting our clients via phone, email, and live-chat. This position will also measure and optimize overall satisfaction and clearly communicate the pain points and feature “wish list” back to the product teams. The ideal candidate will have a passion for technology and the digital marketing/ad space. And doesn’t mind grabbing coffee or a beer with their beloved client partners.

Key Duties

  • Guide key customers through the setup of their Choozle MAP platform and dashboards
  • Provide customer training and online product demos, highlighting the functionality and use of audience insights, media creation tools, and the programmatic media planning engine
  • Assist clients in the development, execution, and optimization of online advertising campaigns
  • Provide product support via phone, email, live chat and online community

Required Skills:

  • Technology enthusiasm/passion/aptitude
  • Analytical problem solving
  • Excellent written communications: clarity, brevity, grammar
  • Excellent verbal communications: articulate, patient, excellent listener
  • Familiarity with Web technologies, comfortable with data, and ability multitask
  • Professionalism: promptness, attention to detail, organization
  • Must be willing to work in a startup environment by being flexible and open to new tasks or responsibilities

Additional Desired Skills

  • Strong experience with PowerPoint (and/or Keynote) to create support and training materials. Excel wizard.
  • Strong skills in Photoshop and Illustrator
  • Knowledge of current ad tech trends and techniques
  • Experience with all forms of digital marketing mobile, social, display, email, & etc.

We Offer

  • An early stage company experiencing rapid, sustained growth – tremendous upside
  • A competitive salary dependent on experience with solid health and dental benefits, 401K and, stock option plan.
  • Monthly Health & Wellness stipend.

About Choozle

Based in Denver, Colorado, Choozle is the SIMPLE end-to-end digital marketing platform powered by data-driven tools. The self-service platform enables media and marketing pros to understand their consumers, quickly build ads and content, and run/optimize digital advertising campaigns. Choozle is based in LoHi and is a member of the Entrepreneurial Foundation of Colorado. http://www.choozle.com/

 

Apply

Interested applicants should email jobs@choozle.com with a resume and cover letter outlining your skills and experience.

Mobile vs. Desktop Traffic Breakdown

search-trends-300x190It’s true. Your Mobile and Desktop visitors are different and you should treat them differently in your digital marketing plan.  Knowing where and when your marketing messaging garners the highest consumer response is essential for promoting your business successfully and providing the highest return.

Mobile

Mobile provides a marketing platform to express your message with fewer distractions.  Your mobile advertisement is isolated on a mobile device.  A potential visitor won’t see all the clutter that would be present if they were searching on their desktop.

Desktop

Desktop provides a space for increased engagement with your advertising message. A potential visitor has the ability to click-through on your ad and navigate your website with ease. Typically visitors  spending some time perusing websites on their desktop are in no real rush to make an immediate purchase.

To begin optimizing your mobile and desktop campaigns, test your messaging and promotions for both desktop and mobile campaigns.  Identify the key performance metrics that will allow you to classify the conversions that result from each.  Maybe your mobile advertisement will elicit a call to the store, but the same desktop advertisement will have visitors entering the purchase funnel.  Use similar phrasing and promotions during testing to allow for a proper comparison of the two platforms.

Need help starting your mobile and desktop digital marketing campaigns, contact us at www.choozle.com

Understanding Demographics In Online Marketing

Demographics is one way to understand your website visitors and help guide you in important decisions relative to your digital marketing plan. The term ‘demographics’ is used to describe the individual characteristics of a user, which includes age, gender, location, and many more.

Regardless of what kind of business you run, you should be paying attention to visitor profiles, one way or another. It’s important to have a basic grasp of your audience and know who is looking at your site — and who you want to be looking — varies from business to business and from website to website. A non-profit may want to appeal to as many people in as many geographical locations as possible, with the goal of raising funds and/or awareness. A luxury auto brand may pursue an international customer base, but only within a certain income bracket — and the goal is obviously to sell cars.

Key demographics identifiers of website visitors is vital to planning online marketing strategies. These identifiers provides important insights about trends and opportunities that may exist in a market as well as within your site traffic and can help guide important decisions relative to your digital marketing plan.