Research suggests that ad engagement doubles when the consumer feels the creative of an ad unit is relevant to themselves and their interests. And as digital marketers, our greatest (and toughest) task is to anticipate and attain our consumer’s engagement to drive the growth of our brand. Yet, operating in a programmatic and real-time environment opens up opportunity to respond to engagement nimbly.
You’re a marketing professional and you’ve been hearing all of the buzz about programmatic media buying and are ready to seriously investigate it as a potential part of your marketing plan. But where do you start?
Here are a few targeting strategies to include in your programmatic media buying campaigns. (more…)
Mobile is the fastest growing digital advertising format in the United States and advertisers have begun allocating dollars to catch users on all devices. It is no surprise that research from BI Intelligence finds that US mobile ad spend is projected to top nearly $42 billion in 2018. With limited inventory, rising competition and increasing customer use, it’s important to understand best practices to maximize your mobile campaign budget.
A recent study from AppNexus shows that the more ad sizes a campaign uses, the better the performance. Campaigns using the top three display sizes have a CPM less than half that of campaigns using only the 300×250 unit, and campaigns with seven display sizes have a CPM 60% lower (all while CTR increased). (more…)
At the Street Fight’s Local Data Summit in Denver next week, Choozle will join local digital marketers at Street Fight’s Local Data Summit in Denver. We will be joined with companies such as Google, Factual, MasterCard, Closely, Esri, PlaceIQ and more.
During the Startup Showcase: The Future of Local Data panel at 3:30-4:00 p.m., we will highlight how data and programmatic advertising can be used for marketers to connect locally with their consumers.
In this session, the audience will get a crash course look into what the Digital Advertising Technology realm entails, how to use the tools to drive ROI, and explore how it can be used for local digital marketing campaigns.
What is it?
Real-time bidding, also known as RTB, refers to the buying and selling of online ad impressions through real-time auctions that occur in the time it takes a webpage to load. Those auctions are often facilitated by ad exchanges or supply-side platforms. It enables digital marketing and advertisers to bid in real-time on available ad inventory, maximize results within shorter timelines, and improve budget flexibility.
Retargeting, or remarketing helps keep your brand actively engaged by capturing the data from previous site visitors to create personalized, targeted display ads. This helps companies leverage their exposure and reach to a specific target market.
It is no surprise that generally 2% of online shoppers convert on the first visit to an online store. Using retargeting strategies can bring back the other 98% of online shoppers to ultimately convert in additional visits. Retargeting works by keeping track of people who visit your site and displaying your retargeting ads to them as they visit other websites online.
As front-line digital marketers, setting up an engaging landing page for your digital advertising campaign is fundamental to drive overall ROI. It is important to connect messaging between your creative elements to your landing page.
Love is big business and with more than half of the U.S. population(61.8%) due to celebrate Valentine’s Day. As well as a quarter of consumers will shop online for Valentine’s Day, so it is essential for brands to reach lovebirds with relevant gift ideas through digital advertising campaigns.
As you begin to plan your Valentine’s Day campaigns, leverage Choozle’s rich targeting tools and data sources to find the right consumers. Here are a few audiences from the Choozle platform to use for targeting in your programmatic advertising campaigns.
Choozle is looking for a General Manager to spearhead the launch and management of our European operations. The GM will be based in the UK and will report directly to the CEO. Tasked with the establishment of European presence for Choozle, the General Manager will initially focus on opportunities based in the UK. The near term goal is to drive adoption of the Choozle platform to meet aggressive revenue goals against the defined P&L. As Choozle grows its presence, the GM will also focus on building and staffing a physical office in London that will include the recruiting, training, and management of an A-list team of sales, client success, ad operations, and business development pros.
This is a tremendous opportunity to join a high-growth ad technology startup and serve as the key executive guiding Choozle’s international expansion. The position will be highly autonomous and the right individual must thrive in an entrepreneurial environment. The right candidate will have a deep rolodex in the UK marketing and ad agency community, and the ability to quickly develop and deliver key revenue producing partnerships. Relationships in the data and ad-technology community are certainly a bonus. The ideal candidate will have experience in building an EMEA presence for a US based ad-technology company.
We are looking for a talented and self-motivated multi-functional Controller/Head of Finance to perform all Accounting/Finance as well as managing HR and Operations. Reporting to the CEO, this fast paced, hands on position is responsible for all day to day accounting and finance duties. This position requires a process-oriented professional who has the flexibility to quickly switch gears, run AP and invoicing one day and provide financial leadership in the next. The ideal candidate will be a process driven individual who is flexible enough to thrive in a startup setting and work in a paperless environment/cloud environment. Candidates must be highly analytical and inquisitive with keen attention to detail, be self-motivated and able to work in a collaborative and fast-paced environment. Strong communication skills across all levels of internal and external customers and associates are required.
Retargeting, also known as remarketing, is a form of online advertising that can help you keep your brand in front of your website visitors after they leave your website. For most websites, only 2% of web traffic converts on the first visit. Retargeting is a tool designed to help companies reach the 98% of users who don’t convert right away.