If you are new to the digital marketing space or a long-time user then you’ve probably debated between Cost-per-action (CPA) and Cost-per-click (CPC). So what is the difference and WHY does it matter?
We’ve broken down the differences between Cost-per-action (CPA) and Cost-per-click (CPC). Most importantly the advantages and disadvantages of these digital advertising cost methods.
With a Cost-per-action (CPA) campaign, the advertiser pays only for clicks that subsequently see visitors complete some specific action. This action can be a purchase of a product, download of a document, sign-up for a newsletter / membership, or countless other steps.
Cost-per-click (CPC) means that the advertiser pays the publisher each time one of their ads is clicked. In other words, the advertiser is paying for visitors sent to their site from the publisher’s site.
- Generate website traffic through the use of a call-to-action.
- Ads are displayed to your target audience.
- Ads could not resonate with your audience.
- Generate low traffic to website because call-to-action doesn’t engage users.
In the online advertising industry, the term ‘Buyer Cluster’ is used to describe a group of individuals that have similar purchase behaviors and demographics. These clusters can include everything from ‘Teen Girls’ to ‘Young Family’ profiles. With the use of our data partners the Choozle platform is able to create a composite of similar demographics and psychographic behaviors of your website visitors.
Domestic Diva: Home enthusiasts who focus on keeping a well-appointed home, believing that a home is a reflection of its inhabitants.
Simple Life: Primarily women who enjoy filling their homes with items that reflect their personality, and bring them joy.
Club Member: Men and women who purchase wine, books, gardening supplies and general merchandise from membership clubs.
Bargain Hunters: Bargain hunters who are strongly motivated by coupons and discounts when purchasing apparel, jewelry, tools, and household items.
Young Family: Mothers who want to provide the best for their young children from educational playthings to quality apparel.
Teen Girls: Fashion-conscious teens who stay up on the latest trends.
For your next digital marketing and online advertising campaign use Buyer Clusters as a way to target larger like-audiences in ad distribution.Read More
The holidays are upon us and it means two things- copious amounts of holiday foods AND holiday shopping. It’s no surprise that more and more people are flocking online stores to do their holiday shopping.
Just how big of a deal is it? Well, let’s put it in perspective.
In 2012, Black Friday online sales surpassed $1 billion in the first time in history, with 57.3 million Americans visiting at minimum one online store that day. Not be outdone, it’s not-so-distant cousin Cyber Monday 2012 shattered previous online shopping records by a landslide with roughly $1.5 billion in online sales.
To put it frankly, online shopping and e-Commerce are a BIG deal. If you’re like us, you want to know the profile of the people that purchased something from your e-Commerce store and create a Digital Marketing and Advertising plan for 2014.
Here are a few tips on how to can make the most of your e-Commerce data from holiday shoppers:
1. Retarget Your Buyers With Bounce Back Offers:
This is a pretty straight forward idea, but giving your holiday purchasing customers a reason to come back to your site is one way to increase traffic and sales. Create rich media ads that feature a special discount or sale that is exclusive to your past purchasers. You have the data and tracking so why don’t you use it!
2. Optimize Your Digital Marketing Campaign to Hit Your Target Audience:
For the post-holidays you’ll want to target the audience that will most likely purchase something from your online store through the rest of the year. Take the rich data that you’re collecting during the holidays as a way to maximize your target on your key purchasers.
3. Cross Sell Additional Products that Purchasers have an Affinity for:
One way to make the most of your holiday e-Commerce data is to cross sell products that your customers already have a likely for. For example, if someone comes to your online store to purchase skis they will probably purchase ski boots, jackets, and gloves in the future. Use this data in your digital marketing campaign strategies as a way to increase sales and return customers.
If you’re in the digital marketing and advertising space you have probably heard the word ‘TAG’ thrown around. (We’re guilty of it.) But what does it mean and how is it used? Here is the ‘What’, ‘How’, and ‘Why’ behind tags.
Tags are snippets of code that usually placed in the
<head> of a page which enable 3rd-party tracking, analysis, and reporting. Google Analytics and other analytics platforms are an obvious tag, but remarketing, conversion tracking, affiliates, and advanced customer insight services utilize tags as well (and, of course, Choozle uses tags).
To add any sort of tag/tracking code snippet, you must have access to your website source code, be relatively comfortable with HTML (or have a developer that can help you), and have the suggested code snippet. Most 3rd-party tracking, analysis, and reporting platforms will generate a customized snippet just for your website.
<script> and ends with
</script>. Paste you tag/tracking code snippet immediately before the closing
For digital marketers and advertisers it is important to understand your website visitors to maximize the use and engagement of your website. You can track conversions and other site activity of any visitor by pasting tracking code into your website. We don’t make it hard. Send us an email and we can help you figure out the Choozle platform.Read More
Admit it! As the only digital marketer at your company it’s not easy to stay up-to-date on the latest trends in the industry and news on your competitors. But most importantly it’s impossible to keep up on all the digital marketing jargon and endless acronyms. As a team of one, here is a list of digital marketing terms that will allow you to talk-the-talk and sound like a professional digital marketer.
1. Algorithms: Algorithms are like recipes: They’re formulas that include a bunch of different variables that search engines use when they crawl your website to determine how your page should rank in search results.While Google has recently changed their search ranking algorithms, marketers still need to be aware of the important changes so they can continue to optimize content and drive new visitors.
2. SaaS: “SaaS” means “software as a service.” So, if you’re using any software that’s hosted by another company and they store your information in the cloud, you’re using a SaaS product.
3. KPI: Key performance indicators (or KPIs) are metrics that you look at to track the progress towards your marketing goals. Some examples of marketing KPIs are CAC (cost of customer acquisition) or the ratio between the lifetime customer value to the cost it takes to acquire a customer (LTV:CAC).
4. API: An “application programming interface,” or API, is kind of a like a phone for applications to have conversations. An API literally “calls” one application and gets information to bring to you to use in your software. And while all this sounds techy, it’s important for marketers to understand what APIs can do to factor them in to their marketing strategies.
5. CPM: The “cost per impression,” or CPM, is a term used in online advertising and marketing related to web traffic. Specifically, it is the cost to offer potential customers one opportunity to see the advertisement either on search, Google AdWords, Facebook, or Twitter for an advertising campaign.Read More