The Choozle team is excited to share that we have added 40+ new subcategories to our Audience Insights! The increase of data segments will provide more variety of enhanced Audience Insights against your web visitors or CRM lists. Your audience will be matched and categorized against thousands of high quality and actionable segments providing unparalleled intelligence to inform your marketing strategies and power your digital campaigns.
This webinar was recorded in front of a live audience on Tuesday, May 17, 2016, at 2:00 PM MST, and highlighted how to utilize our new Audience Insights within your digital advertising campaigns. (more…)
We have added 40+ new subcategories to our Audience Insights and CRM Matching! This increase in data segments will provide you with more variety of enhanced Audience Insights against your web visitors or CRM data. New segments include: Newly Engaged, Political Affiliation, Personality Insights by IBM Watson.
An ad tag is a code snippet that has to be inserted within the HTML code of a web page where an ad is due to be displayed. Ad tags are used for many purposes in display advertising, including providing the creative in a programmatic ad buy and collect information about users who are shown ads.
This webinar was recorded in front of a live audience on Tuesday, May 10, 2016, at 2:00 PM MDT, and highlighted what ad tags are, the types of ad tags, troubleshooting ad tag use and how to upload tags in the Choozle system. (more…)
Leader in programmatic ad buying solutions bolsters engineering and sales divisions with latest executive selections
Denver, CO. – (May 17, 2016) –Choozle, a programmatic advertising platform that connects marketers with big data insights and real-time bidding across display, social, mobile and video, today announced the appointment of Eric Princen to Vice President of Engineering and the hiring of Ashley Albrecht as East Coast Sales Director.
With more than 20 years of experience of leading, developing and managing cutting edge products for innovative technology companies, Princen was promoted to Vice President of Engineering from his previous role as Development Lead for Choozle. Princen will now oversee design, creation and maintenance of core products and internal tools for development and quality assurance. He will also manage the development team and consult with Choozle executives on the technical aspects of potential partnerships and creation of new advertising technology solutions.
Developing a marketing strategy takes time and various rounds of testing different tactics. It is also very important to gather insight into your campaign performance to ensure that it is reaching your KPIs.
What is a Smart Tag Container?
Collecting, aggregating and generating in-depth audience insights
Building retargeting audiences for ad campaigns
Track conversion events for campaigns
How Does it Work?
A smart tag container is a secure piece of code that is placed on the header of a website and is an essential component of the efficiency and automation that programmatic advertising provides.
Facebook Exchange offers an alternative vehicle for digital marketing. Marketers can target their consumers in a similar strategy as standard real-time bidding campaigns. It is most useful to advertisers who want to extend the reach of their existing exchange-based remarketing and behavioral targeted campaigns across Facebook’s monthly active user base.
A successful digital marketing strategy incorporates various channels and strategies, as to diversify its reach. To successfully execute a Facebook Exchange campaign, it is important to remember your ABC’s: audience, budget, and creative. Knowing these three components before execution will help you get your campaigns up and running.
Each marketing channel has various capabilities, especially if marketers are looking to use Facebook Exchange. Understanding these capabilities is crucial to leveraging the interface successfully. Facebook Exchange has limited audience targeting capabilities. They include retargeting, IP targeting, and data targeting. Facebook Exchange cannot execute contextual targeting due to the fact ads are solely served on Facebook Exchange. FBX is different than Facebook.com. FBX is geared more towards driving traffic and generating business. It also encourages flight campaigns within Facebook. FBX is a useful social marketing tool that when used correctly, can diversify your social targeting efforts. (more…)
Join us as C1 Partners & Choozle pair up for a Meet Up event on Tuesday, May 24th, 2016 to discuss the key components of what makes a successful startup. Andrew Fischer, CEO and co-founder of Choozle will be discussing how Choozle found success in the highly competitive Ad Tech industry here in Denver, CO. We hope to see you there!
The introduction of programmatic advertising has caused a myriad of platforms to pop up throughout the ad tech industry. However, many of these platforms offer just a fraction of the tools and capabilities needed to run scalable media buying. The rise of programmatic advertising, ad networks are too complex and buyer behavior is too dynamic to serve without automated ad placement for large and even midsize companies. Marketers are finding unsustainable complexity due to rapid innovation in marketing and advertising technology. Point solutions have come to market independently and asynchronously, forcing buyers into reactionary purchase behaviors.
Why move to programmatic if the day to day execution is complicated and requires multiple interfaces to complete one job? The good news is that there are programmatic platforms on the market that offer all the tools needed to buy media in one simple platform.
Marketers should look for a platform that combines multiple tools to help with execution and overall experience. Look for a platform that combines an ad buying Demand Side Platform (DSP), a Data Management Platform (DMP), and smart tag management into to a single, simple platform. A platform that integrates these various of tools together arms marketers with powerful media buying capabilities, ad building tools, in-house reporting, and extensive training. (more…)
Programmatic provides efficiency and scalability, due to the fact it is the automation of the traditional media buying process. Because of this, it enables marketers and advertisers to run programmatic campaigns with speed and efficiency. Below are three steps to get the process rolling.
1. Take Advantage of Programmatic Resources
The first step in scaling your media buying efforts is to begin to familiarize yourself with programmatic. If you already have a basic knowledge of programmatic, great! You are ahead. If you do not, no sweat. Many companies are taking the steps to help operators and novices learn or further their knowledge of programmatic. Begin by committing to the process and realize you are making yourself an invaluable resource for learning programmatic. Search for partners that will provide webinars, articles, and exams to give direction to your learning process.
We are looking for a talented and self-motivated multi-functional Controller/Head of Finance to perform all Accounting/Finance as well as managing HR and Operations. Reporting to the CEO, this fast-paced, hands-on position is responsible for all day to day accounting and finance duties. This position requires a process-oriented professional who has the flexibility to quickly switch gears, run AP and invoicing one day and provide financial leadership in the next.
The ideal candidate will be a process driven individual who is flexible enough to thrive in a startup setting and work in a paperless environment/cloud environment. Candidates must be highly analytical and inquisitive with keen attention to detail, be self-motivated and able to work in a collaborative and fast-paced environment. Strong communication skills across all levels of internal and external customers and associates are required.
We are here to guide you through the implementation & execution of programmatic advertising. Choozle Academy is designed to ensure that you feel confident and empowered when executing smart programmatic advertising campaigns through the Choozle platform. (more…)
Programmatic, or the automated means of buying media, allows marketers to run campaigns quickly and cost effectively. Think of it as an assistant that does the tedious work for you so that you can focus your energy on bigger and better things.
Programmatic allows for marketers to scale their media buying like never before. It allows one person to manage multiple campaigns– stress-free. It enables marketers to harness the power of real-time bidding (RTB) by executing data-driven ad campaigns at any scale across display, video, mobile and social mediums. Many programmatic platforms are self-service, and many companies have taken steps to implement LMS capabilities to empower marketers to get their programmatic campaigns up and running with ease.
Automating your media buying process allows for more of your money to be allocated towards your media budgets. Programmatic platforms remove the unnecessary costs, technology, and complicated processes to bring you transparent access to all the same powerful planning, buying and measurement tools that will put you on the same playing field as the large companies. Many platforms have no minimum ad spend and provide a simple implementation. (more…)
IP address targeting is a valuable tool available within the Choozle platform that can be leverage within your digital marketing strategy. View our latest webinar to learn how this targeting tactic is used for real-time (programmatic) advertising campaigns across video, mobile, display, and social inventory.
IP Address targeting enables you to reach your audience by location, industry and/or company within your digital advertising campaigns. In addition, IP Address targeting allows for you to exclude audiences if you wanted to exclude internal teams from your campaigns
This product webinar was recorded from a live audience on April 12th, 2016, and gives an overview of the benefits of IP targeting. (more…)