The term ‘COOKIE’ gets thrown around a lot in the digital marketing and advertising space. And while we all wish it was a delicious Girl Scout cookie, it’s not. So what does ‘cookie’ mean and how is it used in the digital marketing and advertising space? Here is the ‘What’, ‘How’, and ‘Why’ behind cookies.
A cookie is actually a small text file that sits on your computer in a folder dedicated to cookies. Think of it like a cookie jar. That cookie file contains information about you, which could be a simple ID number, or several points of data points that the company wants to collect. A cookie can be used for remembering who you are when you login to a website, for analytics on website traffic, and for advertising, amongst other things.
The digital marketing industry has evolved into a very complex and technical entity. With the right plan and execution, however, it offers both small and large businesses an unparalleled ability to reach and grow their customer base. Just like all things wonderful, many aspects of Digital Marketing are shrouded in myth and misconceptions. Here are five common digital marketing myths debunked.
Myth #1 If you build it they will come Whether it’s a website, a piece of content (like this), or a campaign micro-site, it’s not true that if you build it they will come. All digital marketing campaigns need a plan of how to share your message. With the help of readily available digital marketing tools including social media and paid advertising, your business can start generating traffic to your website or content.
Myth #2 It takes a lot of time ”Lack of time” is cited as the top challenge facing digital marketers, according to the 2014 Marketing Trends report. And it’s true. But “lack of time’ shouldn’t be a reason for not doing something valuable. In fact, the evolution of online marketing now makes it easier and faster to build and execute digital campaigns than ever. With any new medium, it takes a bit of time to ramp up, but the eventual return-on-time-invested is worth your efforts.
Myth #3 You need a full team to do well You know your brand and you know it well. You just need to know the right questions to ask to create a successful marketing strategy in order to bring your brand to an increasingly larger audience (and to the right audience). No longer do you need a large team and/or multiple agencies. With the assistance of new platforms, even a one-person team can plan, execute, and optimize scalable digital marketing efforts.
Myth #4 You can’t reach your target market For example: “My target market is older, therefore digital marketing won’t work.” Just about anyone with a pulse is online today across desktop, mobile, and tablet platforms. And utilizing basic data and analytics enables any marketer to know their audience and to effectively and efficiently connect with them online.
Myth #5 It is too hard Don’t be so hard on yourself! Digital marketing is just another asset in the marketing tool kit. First identify the authentic experience that you want to deliver – one valued by your consumers. Then execute accordingly to best reach your audience. Between display, social, video, and email, you are able to quickly structure the right plan for the right audience. And the ability to measure and optimize any digital marketing campaign is unsurpassed.
Still weary of these digital marketing myths? Powered by data-driven tools, Choozle’s SIMPLE end-to-end digital marketing platform can help you start Knowing and Growing your target audience today. Request a demo from the Choozle team.Read More
Digital advertising is a constantly changing Digital marketing tool and technique, with native advertisements and mobile targeting. However the basic fundamentals of digital advertising are often forgotten in the evolving landscape.
As front-line digital marketers, setting up an engaging landing page for your Digital advertising campaign is fundamental for driving ROI. Additionally it’s important to connect insights with your marketing strategy in order to focus on what is needed to succeed with your digital marketing campaign.
WHAT IS A LANDING PAGE? A landing page is a single paged website that takes one to after they click on a link, or for the sake of this post, an advertisement.
A landing page can function is several different ways but there are a few fundamentals that should be included. Below are three basic fundamentals for setting up a landing page for your next digital marketing campaign:
1. THE CURRENT OFFER: The current offer on a landing page is one of the sole reasons why a landing page exists. This offer is showcased on the page and there should be clear a call-to-action for the visitor to do something. By outlining a call-to-action for your visitors you will have a fundamental digital marketing measurement metric that can be used to determine the success of your campaign.
2. FORM QUESTIONS AND FIELDS: This is a component of a landing page that is something that you should determine if it’s best for your audience and your digital marketing campaign. If you choose to use a form, think about the number of form fields and what questions you are planning on using on a landing page. Having a lot of form fields can decrease the success of your campaign.
3. SOCIAL SHARES: Many times on a landing page there is one stand out Call-To-Action and smaller links or social share buttons as well. Social shares, although sometimes can be considered a fluffy metric, give you a quantifiable approach when you are looking at a landing page. These shares can give you a metric of how successful the landing page, and what channels is this offer working in.Read More
Choozle is disrupting the ad technology ecosystem. We are a fun hard-working crew that is tackling a large problem by powering a SIMPLE end-to-end Marketing Action Platform (MAP) that enables any marketer to efficiently drive return-on-investment. Choozle is SaaS based platform and is quickly growing its client base of top notch consumer brands and innovative advertising agencies. This is a unique opportunity to join a high-growth venture funded digital media startup and work closely with the founding team as we make waves in the online ad technology industry.
The Choozle Client Success Manager will serve on the front lines and deliver day-to-day account management and support services to the Choozle customers. From onboarding guidance, to platform training and ongoing support, this position will ensure client success at every turn. As the direct customer liaison, the Client Success Manager will closely work internally with product and sales, and provide solutions to the Choozle partners that ensure they achieve ongoing success within the digital marketing platform.
The primary role in this job is to efficiently and effectively onboard the client into the SaaS platform through structured training sessions, and to serve as a lifeline as a client ramps up. As a self-service platform, the goal is to quickly and effectively remove their training wheels so they can cruise on their own, but Choozle will provide ongoing Customer Success to our strategic clients. This will include supporting our clients via phone, email, and live-chat. This position will also measure and optimize overall satisfaction and clearly communicate the pain points and feature “wish list” back to the product teams. The ideal candidate will have a passion for technology and the digital marketing/ad space. And doesn’t mind grabbing coffee or a beer with their beloved client partners.
- Guide key customers through the setup of their Choozle MAP platform and dashboards
- Provide customer training and online product demos, highlighting the functionality and use of audience insights, media creation tools, and the programmatic media planning engine
- Assist clients in the development, execution, and optimization of online advertising campaigns
- Provide product support via phone, email, live chat and online community
- Technology enthusiasm/passion/aptitude
- Analytical problem solving
- Excellent written communications: clarity, brevity, grammar
- Excellent verbal communications: articulate, patient, excellent listener
- Familiarity with Web technologies, comfortable with data, and ability multitask
- Professionalism: promptness, attention to detail, organization
- Must be willing to work in a startup environment by being flexible and open to new tasks or responsibilities
Additional Desired Skills
- Strong experience with PowerPoint (and/or Keynote) to create support and training materials. Excel wizard.
- Strong skills in Photoshop and Illustrator
- Knowledge of current ad tech trends and techniques
- Experience with all forms of digital marketing mobile, social, display, email, & etc.
- An early stage company experiencing rapid, sustained growth – tremendous upside
- A competitive salary dependent on experience with solid health and dental benefits, 401K and, stock option plan.
- Monthly Health & Wellness stipend.
Based in Denver, Colorado, Choozle is the SIMPLE end-to-end digital marketing platform powered by data-driven tools. The self-service platform enables media and marketing pros to understand their consumers, quickly build ads and content, and run/optimize digital advertising campaigns. Choozle is based in LoHi and is a member of the Entrepreneurial Foundation of Colorado. http://www.choozle.com/
Interested applicants should email firstname.lastname@example.org with a resume and cover letter outlining your skills and experience.Read More
It’s true. Your Mobile and Desktop visitors are different and you should treat them differently in your digital marketing plan. Knowing where and when your marketing messaging garners the highest consumer response is essential for promoting your business successfully and providing the highest return.
Mobile provides a marketing platform to express your message with fewer distractions. Your mobile advertisement is isolated on a mobile device. A potential visitor won’t see all the clutter that would be present if they were searching on their desktop.
Desktop provides a space for increased engagement with your advertising message. A potential visitor has the ability to click-through on your ad and navigate your website with ease. Typically visitors spending some time perusing websites on their desktop are in no real rush to make an immediate purchase.
To begin optimizing your mobile and desktop campaigns, test your messaging and promotions for both desktop and mobile campaigns. Identify the key performance metrics that will allow you to classify the conversions that result from each. Maybe your mobile advertisement will elicit a call to the store, but the same desktop advertisement will have visitors entering the purchase funnel. Use similar phrasing and promotions during testing to allow for a proper comparison of the two platforms.
Need help starting your mobile and desktop digital marketing campaigns, contact us at www.choozle.comRead More
Demographics is one way to understand your website visitors and help guide you in important decisions relative to your digital marketing plan. The term ‘demographics’ is used to describe the individual characteristics of a user, which includes age, gender, location, and many more.
Regardless of what kind of business you run, you should be paying attention to visitor profiles, one way or another. It’s important to have a basic grasp of your audience and know who is looking at your site — and who you want to be looking — varies from business to business and from website to website. A non-profit may want to appeal to as many people in as many geographical locations as possible, with the goal of raising funds and/or awareness. A luxury auto brand may pursue an international customer base, but only within a certain income bracket — and the goal is obviously to sell cars.
Key demographics identifiers of website visitors is vital to planning online marketing strategies. These identifiers provides important insights about trends and opportunities that may exist in a market as well as within your site traffic and can help guide important decisions relative to your digital marketing plan.Read More
In the digital marketing world the term click-through is gold. More commonly it is referred to as CTR, which stands for “Click Through Rate”. CTR refers the percentage of people visiting a web page who access a hypertext link to a particular advertisement. It is calculated by taking the number of clicks an ad received, and dividing that by the number of displays.
An ad’s CTR represents how well the ad converts a viewer into a clicker. Literally speaking, that’s all that it measures. A higher CTR represents a more “persuasive” ad than one that has a lower CTR. If we make assumptions about how the ad is being placed, it is somewhat related to the ad’s overall effectiveness at generating business,
Why Click-Through Rates Matter:
The open rate is a measurement of the number of people who have downloaded images within the email. While the amount of opens is definitely important, the click-through rate will accurately tell you how many people have interacted with your email by clicking on the links. With the prevalence of preview panes, and email clients that block images, the click-through rate is often seen as the more valuable measurement for email marketers.