You’re a marketing professional and you’ve been hearing all of the buzz in the press about Programmatic Media Buying and are ready to seriously investigate it as a potential part of your marketing plan. But where do you start? Below are FOUR SIMPLE STEPS to start with the implementation and execution of programmatic media buying.
STEP 1: Why do you want to do it?
The first big question to answer is “why”. Before you begin you need to understand YOUR reason for using programmatic media buying. You need to understand the reasons behind getting into programmatic as it will not only help set the direction for any future campaigns, but will help guide you in your decision making. Here are some questions to ask: Are you doing it because everyone else is doing it? Or are you doing it for increased targeting capabilities? Or are you doing it for the CPM efficiencies?
STEP 2: What is your budget?
Your next step is determining what portion of your digital marketing budget will be committed to programmatic media buying. You need to be able to commit a good portion of your digital marketing budget. This is essential to allow the machines and algorithms enough room to “learn” in order for you to realize the upside of programmatic media buying.
What does success look like?
Is it conversions? Is it leads? Is it video completions? Coming back to the first question, we need to be able to answer the “why” here as it’ll give us the proper course to set for the campaign and the metrics to ultimately judge success as the campaign learns, grows, and optimizes. Without knowing what success looks like one is merely doing without knowing what they are doing.
STEP 3: How will you measure success?
Just like all digital marketing campaigns it’s important to determine HOW will your determine success. Questions to ask about measuring success: Is it conversions? Is it impressions? Is it leads? Is it video completions? Coming back to the first question, once you have determined”why” you will be able to set the metrics to ultimately judge success as the campaign.
STEP 4: Jump in and Evaluate
There is no better way to get started with Programmatic Media Buying than just jumping in. Many businesses have started with modest budgets and evaluate how it is driving business and new potential customers online.
Still confused? Request a demo of the Choozle platform and we’ll show you how to use programmatic media buying in your next digital marketing campaigns.
Yes, we know we are early but the holiday season is a big annual gift to online advertisers! With increased online spending and website traffic, it’s easy to understand why marketers love the holiday season.
As you begin to plan your campaigns for the upcoming holiday season, leverage Choozle’s rich targeting tools and data sources to fine the right consumers. Here is just a small sampling of targetable audiences:
Need help creating your campaign? Create a Choozle account here and a dedicated Client Success Representative will reach out to schedule a 1-1 campaign planning session.
Choozle is disrupting the ad technology ecosystem with our super simple end-to-end digital marketing platform. We are a fun hard-working crew that is tackling a large problem as we build and operate a slick SaaS platform that enables any marketer to efficiently drive online marketing ROI. Choozle is a quickly growing its client base of top-notch consumer brands and innovative advertising agencies. This is a unique opportunity to work within a high-growth, venture-funded digital media startup as we make waves in the online ad technology industry.
The Choozle Ad Operations Manager is responsible for the execution of Choozle customers’ digital media plans, from creative specs to trafficking to launch, and everything in between. Utilizing a unique blend of ad operations know-how, troubleshooting expertise, analytic interpretation of reporting, and exceptional communication skills; the Ad Operations Manager’s objective is to provide a seamless campaign experience for all of Choozle’s customers.
- Become an expert in RTB buying strategies, optimization algorithms, and data visualization as it relates to Choozle and our partners.
- Become an expert in best practices for the Choozle Platform, and our other partners’ platforms in order to offer insights on how to improve campaign effectiveness through the platform’s functionality.
- Combine data analysis and customer feedback to create optimization strategies and provide solutions for complex campaigns to meet customers ‘ objectives
- Help build Choozle’s best practices, including creating training collateral and internal resources.
- Understand and effectively communicate Choozle’s value proposition, technology, processes, and partnerships, as they relate to growth of current customer accounts
- Work closely with the Choozle team and customers to provide ROI driving insights and recommendations.
- Help build the Client Success practice, including developing training material, customer facing assets, and internal resources for trading media through our platform
- Bachelor’s Degree (or equivalent real world experience)
- 2-4 years of online ad operations experience required; 2+ years of client facing experience.
- Experience in working with ad exchanges, ad servers, and other optimization platforms.
- Solid experience in trafficking and optimizing CPA, CPC direct marketing campaigns preferably in an RTB environment.
- Solid experience in Excel including pivot tables, chart making, and manipulation of data sets.
- Outstanding troubleshooting, analytical, and problem-solving abilities, along with an ability to collaborate cross-functionally in a get-it-done now start-up environment.
- An early stage company experiencing rapid, sustained growth – tremendous upside.
- A competitive salary dependent on experience with solid health and dental benefits, 401K and, stock option plan.
- Monthly Health & Wellness stipend.
Based in Denver, Colorado, Choozle is THE Insights-Driven digital marketing platform. The self-service platform enables media and marketing pros to understand their consumers, quickly build ads and content, and run/optimize programmatic advertising campaigns. Choozle is based in LoHi and is a member of the Entrepreneurial Foundation of Colorado. http://www.choozle.com/
How to Apply
Interested applicants should email email@example.com with a resume and cover letter outlining your skills and experience.
Denver Startup Week is here!
Starting on September 15th, Denver Startup Week is a community-driven week long event to celebrate everything entrepreneurial in the Mile High City. This year focuses on 4 tracks – Business, Design, Tech, and Manufacturing -with events that includes sessions, presentations, panels, workshops, happy hours, social events, job fairs and much more.
THE NEXT ADVERTISING FRONTIER
This year, the Choozle team put together the panel “The Next Advertising Frontier: How To Harness The Power Of Ad Tech For The Masses,” Our panelist will include Mike Davis, VP Product at TheTradeDesk, Erik Swain, COO at SpotXchange, Jess McKean, VP Product at Datalogix, Cordell BaanHofman, VP, Strategic Partners at Altitude Digital, and Andrew Fischer, CEO at Choozle.
In this session, the audience will get a crash course look into what the Digital Advertising Technology realm entails, how to use the tools to drive ROI, and understanding the current state of the industry and where the marketplace is going.
Date: Tuesday, September 16th
Time: 8:00am — 9:00am
Where: Modworks (110 16th St., Suite 1300)
Welcome to The SIMPLAmatic Vol. 2—an exclusive source for updates and news from the great big world of digital marketing from your good friends at Choozle!
Digital marketing is a constantly changing environment and sometimes it can be overwhelming. Choozle is here to help you stay on top of it and become a digital engagement PRO!
A big hesitation with adopting programmatic media buying is its perceived complexity and uncertainty. But it doesn’t have to be nor should it.Join us on September 10, 2014 at 1:00pm MST for a crash course on how your can get started with our 4 Steps To Programmatic Webinar.
|Growing numbers of RTBA new report finds that real-time bidding (RTB), a key piece of the programmatic ecosystem, will account for over $18.2 billion in U.S. digital ad revenues in 2018. Read more: http://read.bi/1zIzLQk
||Driving ROI and SuccessAs a marketer, whether or not you are actively using programmatic to reach your audience online, the technology is already having a profound impact. Read how you can generate ROI: http://bit.ly/1AskKl7
|3 Myths of ProgrammaticMore brands and agencies are tapping into the power of programmatic media buying. As a result myths have emerged. Read as we debunk some of these myths: http://bit.ly/1o6ifwa
||Landing Page TipsSetting up an engaging landing page for your digital marketing campaign is fundamental for driving ROI. Here are some steps on getting started: http://bit.ly/1j5y1aX
FUNNY BONUS: Feeling the meeting blues? Here are 10 Tricks to Appear Smart During Meetings.
The Choozle Team
Understanding the calculations behind clicks is essential optimize and maximize your digital advertising campaigns. Two calculations that are very important to monitor are CPC and CTR. CPC is used to find the cost for clicks and CTR is used to find engagement rate.
Calculating Cost Per Click
CPC stands for Cost Per Click and is an important metric for marketers to understand when analyzing the performance and optimizing their digital advertising campaigns. Depending on the goals of your digital advertising campaigns the CPC can range anywhere from $.01 – $4.00 on average. The formula to calculate cost per click is the advertising cost divided by the amount of clicks.
For Example: if a campaign cost an advertiser $100 and they received 32 clicks, the CPC would be$3.125 (100/32 = #.125).
Calculating Click Through Ratio
CTR stands for Click Through Rate and is a measure of how effective an ad is based upon how many people have clicked. Typically average to high click through rates are usually around .50 but can go much higher if the ad placement and message is very relevant to the user.
For Example: if a campaign ran 50,000 impressions and generates 4765 clicks, the CTR would be .09.
Digital Advertising is one tool that can be used by any business whether it is small, big or of any size. Especially when Digital Advertising spending is projected to reach $163B by 2016. When your potential customers are looking online and and buying products or services online you have a better chance at converting them while they are in that process.
The adoption of Digital Advertising as a marketing tool has grown over the last couple years. Many businesses have started with modest Digital Advertising budgets and started to see it as an important factor for driving business and new potential customers online.
5 Reasons to Adopt A Digital Advertising Strategy at Your Business:
- The best thing about digital advertising is that it is less expensive compare to traditional advertising. Typically it is cost effective and usually does not requires high budget.
- It helps you to keep in check your business growth with seeing the direct impact on your business. An effective digital advertising will drive a noticeable increase in sales and traffic.
- Digital advertising helps in outreaching targeted customers through data targeting which can be based on geo location or demographic filters.
- Working in a real-time environment you can optimize your digital advertising strategy any time to get better results
- It is almost impossible to track ROI (Return on Investment) in traditional advertising where else in the digital advertising there are a lot of factors which can measure accurately that traditional advertising cannot.
With increased access programmatic media buying brands of all sizes are taking the process in-house and applying it to their media plans and implementation. As a result, myths have emerged about the process of programmatic media buying. Here are the ones heard more frequently:
Myth #1: There’s no transparency in programmatic buying.
Based on how advertising campaigns (even traditional media buying) are executed, many marketers cannot confirm if they are efficiently targeting their desired audience with the correct brand message. As a result, marketers are already wary and uncertain if their online spend is being spent efficiently and effectively. This level of uncertainty is why marketers remain wary of and intimidated by programmatic buying.
Myth #1 Debunked: The efficiencies of programmatic media buying landscape allow for inventory, audience and optimization transparency. In particular, knowing what inventory and audience is performing well can help you make your campaigns successful. There is NO reason inventory, audience, and results need to be hidden in a black box. If they are, you should question that programmatic buying solution.
Myth #2: Automation will replace media management.
Many marketers hear the word programmatic and think that the ‘robots’ will take care of the media management and planning process of their campaigns. Which can be one reason why marketers are wary of adopting programmatic media buying for their brand or agency.
Myth #2 Debunked: The human element of programmatic buying is critical to its success. Programmatic media buying is both an art and a science. The scientific component – the algorithm – gets most of the glory, but the human element is crucial to proper execution. Algorithms are only as good as the data that feeds them. And data is only as good as the strategies it informs.
Myth #3: Inventory is no good.
Some of the hesitation of programmatic media buying can be tied to the quality of inventory available. This can be attributed to some platforms hiding this information in a black box and give the impression that inventory is less than desirable.
Myth #3 Debunked: There is, in fact, quality inventory available to advertisers and real push from within our industry for publishers to police their inventory and expand the creative canvases available for programmatic buying. Some of the most premium publishers around the web open their inventory. Top-tier pubs like Forbes, Conde Nast and Hearst have all opened up their inventory to allow for programmatic buying.
These are just some of the myths that consistently pop up when discussing programmatic media buying. As time and processes evolve, myths will dispel and programmatic buying will continue to be a driving force in the digital marketing ecosystem.
Digital advertising is a constantly changing Digital marketing tool and technique, with native advertisements and mobile targeting. However the basic fundamentals of digital advertising are often forgotten in the evolving landscape.
As front-line digital marketers, setting up an engaging landing page for your Digital advertising campaign is fundamental for driving ROI. Additionally it’s important to connect insights with your marketing strategy in order to focus on what is needed to succeed with your digital marketing campaign.
WHAT IS A LANDING PAGE? A landing page is a single paged website that takes one to after they click on a link, or for the sake of this post, an advertisement.
A landing page can function is several different ways but there are a few fundamentals that should be included. Below are three basic fundamentals for setting up a landing page for your next digital marketing campaign:
1. THE CURRENT OFFER: The current offer on a landing page is one of the sole reasons why a landing page exists. This offer is showcased on the page and there should be clear a call-to-action for the visitor to do something. By outlining a call-to-action for your visitors you will have a fundamental digital marketing measurement metric that can be used to determine the success of your campaign.
2. FORM QUESTIONS AND FIELDS: This is a component of a landing page that is something that you should determine if it’s best for your audience and your digital marketing campaign. If you choose to use a form, think about the number of form fields and what questions you are planning on using on a landing page. Having a lot of form fields can decrease the success of your campaign.
3. SOCIAL SHARES: Many times on a landing page there is one stand out Call-To-Action and smaller links or social share buttons as well. Social shares, although sometimes can be considered a fluffy metric, give you a quantifiable approach when you are looking at a landing page. These shares can give you a metric of how successful the landing page, and what channels is this offer working in.
This position will work with the Client Success Manager and Marketing Manager to help deliver day-to-day account management to the Choozle customers, develop digital media strategy for Choozle customers, and assist with Choozle’s overall marketing strategies. From onboarding guidance, to marketing materials and key messaging, this position will learn all aspects of Choozle’s business.
The primary role in this job is to work with the Client Success Manager and Marketing Manager to offer platform onboarding and develop tools to assist clients. As a self-service platform, the goal is to quickly and effectively remove their training wheels so they can cruise on their own, but Choozle does provide ongoing training to our strategic clients. This includes creating marketing and training materials, lead generation, webinar support, and more. The ideal candidate will have a passion for technology and the digital marketing/ad space. The ideal candidate will also be willing and able to dive head-first into unknown territory and be resourceful in order to figure things out on the fly.
- Technology enthusiasm/passion/aptitude
- Analytical problem solving
- Excellent written communications: clarity, brevity, grammar
- Excellent verbal communications: articulateness, patience, listening skills
- Familiarity with Web technologies, analytical data and
- Professionalism: promptness, attention to detail, organization
- Must be willing to work in a startup environment by being flexible and open to new tasks or responsibilities
Additional Desired Skills:
- Strong experience with PowerPoint and/or Keynote to create support and training materials. Excel wizard.
- Strong skills in Photoshop and Illustrator
- Knowledge of current ad tech trends and techniques
- Experience with all forms of digital marketing mobile, social, display, email, & etc.
- Experience working in Salesforce
Interested applicants should email firstname.lastname@example.org with a resume and cover letter outlining your skills and experience.