The SIMPLAMATIC Vol. 3

facebookWelcome to The Simplamatic Vol. 3—an exclusive source for updates and news from the great big world of digital marketing from your good friends at Choozle!

Digital marketing is a constantly changing environment and sometimes it can be overwhelming. Choozle is here to help you stay on top of it and become a digital engagement PRO!

 


Programmatic Stat
Upcoming Webinar



Is complexity and/or uncertainty stalling your adoption of digital marketing? Well it shouldn’t.Join us and P2BInvestor on Friday December 12, 2014 at 11:00am MST for a crash course on how your can get started with digital advertising.

Sign Up Here

Going Programmatic It’s no surpise that smart brands are taking on the programmatic ecosystem for themselves. Read why Netflix and Kellogg Took Programmatic In-House: http://read.bi/1zIzLQk UTM code… What?As a marketer you are always looking for ways to track the success of your campaigns. UTM codes can assist you! Read more about what UTM codes are: http://bit.ly/1AskKl7
Winter is ComingMore brands are seeing the power of programmatic during holiday shopping season. But amongst the chaos where do you start? Here are a few tops of the holiday shopping season: http://bit.ly/1o6ifwa Bonus You probably didn’t go to six years of schooling and undertake countless practicum hours to be a “Problem Wrangler.” Here are 13 other ridiclous job titles: http://bit.ly/1j5y1aX

 

Start Planning For the Holiday FRENZY

Blog ImageThe holiday shopping season is quickly approaching. More and more consumers are participating in online and offline shopping activity all weekend long not just on Black Friday and Cyber Monday.

In the digital advertising space inventory can also be harder to come by during Black Friday and Cyber Monday and even throughout the larger holiday season. The influx of dollars spent in digital advertising during the holiday season means there is an increase for demand decrease in available inventory. The combination of less inventory available with increased demand also forces higher CPM prices across the ad bidding ecosystem.

Here are some things you could try during the holiday FRENZY to ensure you are reaching your target audience:

  • Experiment early on with cheaper sources of media, like long-tail sites and/or audiences.
  • Adjust bid prices early on, and optimize pacing to ensure that your campaign can meet delivery goals.
  • Implement a cross-device strategy. Tablets and mobile phones as well as desktops have programmatic inventory available to buy.
  • Drive conversions in several different ways. Not every visitor to your website will purchase a product but gathering other touch points can be alternative conversions.
  • Retargeting will be KEY. Target consumers that are already interested in your brand/product with a very sophisticated retargeting strategies.

Programmatic media buying continues to prove that it can be an effective tool in your holiday marketing strategy. Rather than placing such an enormous emphasis on Black Friday and Cyber Monday, brands should leverage RTB across the extended holiday season, taking advantage of data that can help them reach and influence their customers early on, well before the bidding frenzy begins.

How to Make the Most of Your e-Commerce Data This Holiday Season

The holidays are upon us and it means two things- copious amounts of holiday foods AND holiday shopping. It’s no surprise that more and more people are flocking online stores to do their holiday shopping.

Just how big of a deal is it? Well, let’s put it in perspective.

In 2013, Thanksgiving and Black Friday brought in a combined $12.3 billion in sales, according to ShopperTrak. The National Retail Federation reported that 92 million people shopped on Black Friday, with nearly half shopping online. Additionally, Cyber Monday reached an all-time high, with $1.7B in desktop sales.

To put it frankly, online shopping and e-Commerce are a BIG deal. If you’re like us, you want to know the profile of the people that purchased something from your e-Commerce store and create a Digital Marketing and Advertising plan for 2014.

Here are a few tips on how to can make the most of your e-Commerce data from holiday shoppers:

1. Retarget Your Buyers With Bounce Back Offers:

This is a pretty straight forward idea, but giving your holiday purchasing customers a reason to come back to your site is one way to increase traffic and sales. Create rich media ads that feature a special discount or sale that is exclusive to your past purchasers. You have the data and tracking so why don’t you use it!

2. Optimize Your Digital Marketing Campaign to Hit Your Target Audience:

For the post-holidays you’ll want to target the audience that will most likely purchase something from your online store through the rest of the year. Take the rich data that you’re collecting during the holidays as a way to maximize your target on your key purchasers.

3.  Cross Sell Additional Products that Purchasers have an Affinity for:

One way to make the most of your holiday e-Commerce data is to cross sell products that your customers already have a likely for. For example, if someone comes to your online store to purchase skis they will probably purchase ski boots, jackets, and gloves in the future. Use this data in your digital marketing campaign strategies as a way to increase sales and return customers.

 

Mobile vs. Desktop Traffic Breakdown

search-trends-300x190It’s true. Your Mobile and Desktop visitors are different and you should treat them differently in your digital marketing plan.  Knowing where and when your marketing messaging garners the highest consumer response is essential for promoting your business successfully and providing the highest return.

Mobile

Mobile provides a marketing platform to express your message with fewer distractions.  Your mobile advertisement is isolated on a mobile device.  A potential visitor won’t see all the clutter that would be present if they were searching on their desktop.

Desktop

Desktop provides a space for increased engagement with your advertising message. A potential visitor has the ability to click-through on your ad and navigate your website with ease. Typically visitors  spending some time perusing websites on their desktop are in no real rush to make an immediate purchase.

To begin optimizing your mobile and desktop campaigns, test your messaging and promotions for both desktop and mobile campaigns.  Identify the key performance metrics that will allow you to classify the conversions that result from each.  Maybe your mobile advertisement will elicit a call to the store, but the same desktop advertisement will have visitors entering the purchase funnel.  Use similar phrasing and promotions during testing to allow for a proper comparison of the two platforms.

Need help starting your mobile and desktop digital marketing campaigns, contact us at www.choozle.com

Don’t Be Scared of Digital Marketing

Don'tBeScared_DigitalMarketingDigital marketing… especially programmatic ad buying… can be scary. The acronyms, goals, and conversions can get confusing. But it doesn’t have to be and it

The adoption of digital marketing and programmatic ad buying has grown over the last couple years. Spending in the programmatic buying space is expected to jump 52% this year to $21 billion globally, according to a study by Magna Global. Such “programmatic buying” would represent about 42% of global display-related ad business, the company said.

5 Reasons to NOT to be scared of Digital Marketing:

  1. The best thing about digital marketing and programmatic ad buying is that it is less expensive compared to traditional marketing strategies. Typically it is cost effective and usually does not requires high budget.
  2. It helps you to keep in check your business growth with seeing the direct impact on your business. An effective digital marketing will drive a noticeable increase in sales and traffic.
  3. Digital marketing, especially programmatic ad buying, can help reach your targeted customers through data targeting which can be based on geo location or demographic filters.
  4. Working in a real-time environment you can optimize your strategy any time to get better results
  5. It is almost impossible to track ROI (Return on Investment) in traditional advertising, whereas in digital marketing you can begin accurately measure the success of the campaigns.

Still confused? Request a demo of the Choozle platform and we’ll show you how to use programmatic media buying in your next digital marketing campaigns.

What the HECK is a UTM Code?

What the HECK is a UTM CodeUTM Code or Urchin Traffic Monitors (or Modules) are short, coded text snippets attached to the end of URLs that tracks the success of a marketing strategy.

This (free) tracking technique from Google allows marketers to set campaign parameters to identify where traffic to the website came from. UTM parameters can help determine whether a particular strategy was successful and exactly which channels helped contribute to the overall success of the campaign.

For digital marketers it has become even more important to show ROI of a marketing campaign. Creating UTM codes for advertisements and banners can help monitor which sites are attracting the most traffic to your website as well as what creative messaging is getting the most engagement.

To start you’ll need to use Google’s URL Builder to generate the URL and UTM code for you. You’ll be able to view your marketing campaigns to Google Analytics campaign section. This could give you additional insight to the success of your campaign and allow you to optimize on the fly.

Now Hiring Full-Stack Rock Stars

Only full-stack rock stars & full-stack up & comers should continue reading… this is serious stuff…
Position Overview:
Seeking a skilled, full stack developer with a good attitude complimented with a wide range of skills. We want it all, someone who can work with anything & everything from front end javascript to using the command line for git deployments on our live site. The immediate tasks for this position would include CakePHP development & integration with third party APIs.
Specific skills required:
php, cakephp, git, javascript, mysql & apache-administration. Optional skills, but a big plus – ajax, jquery, html, css & experience with responsive frameworks.
In addition to the listed php, cakephp, mysql & git skills the ideal candidate will have excellent problem solving skills, experience with code optimization & the ability to learn quickly. Things change rapidly & we want someone who can go with the flow as we scale.
Currently everything is tested manually, so excellent quality control is a must. If you have experience with PHPUnit, Jenkins, etc. to help us move towards that type of testing, that would also be a plus.
Command line apache skills are necessary in order to manage releases to our live sites.
This position is full time, translated as “startup full time”. 40+ hours for sure adding on the random night or emergency weekend fix. We have an office in downtown Denver & we do offer some remote flexibility.
But wait, there’s more… Great culture, full bennies & stock options available.
The fine print…
We are a solid, well-funded, start-up founded by professionals who treat people well. We are seeking “rock stars” & those nearing rock star status, we want the best – people who are dedicated, like what they do & that are seeking opportunity in a fast growing company. If this is you then please apply to this job posting. The position can begin immediately. We are seeking full time team members, no part time.

Choozle Overview:

Choozle® enables marketers to procure high quality consumer insights then applies that data directly into programmatic digital advertising campaigns (display, social, mobile, video, retargeting). All from a single/simple interface. As a cloud-based software solution, we work with top brands, agencies, and publishers to deliver unique media solutions that enable them to engage with their consumers while driving impactful insights. Choozle is a quickly growing its client base of top-notch consumer brands and innovative advertising agencies. This is a unique opportunity to work within a high-growth, venture-funded digital media startup as we make waves in the online ad technology industry.

How to apply:
 Interested candidates can email jobs@choozle.com

ACCOUNT EXECUTIVE – CHOOZLE (NY, SF, LA)

Choozle Overview:

Choozle® enables marketers to procure high quality consumer insights then applies that data directly into programmatic digital advertising campaigns (display, social, mobile, video, retargeting). All from a single/simple interface. As a cloud-based software solution, we work with top brands, agencies, and publishers to deliver unique media solutions that enable them to engage with their consumers while driving impactful insights. Choozle is a quickly growing its client base of top-notch consumer brands and innovative advertising agencies. This is a unique opportunity to work within a high-growth, venture-funded digital media startup as we make waves in the online ad technology industry.

Position Overview:

The Digital Account Executive is an integral part of the Choozle team. The position is ideal for someone who wants to scale with a high-growth, venture-funded SaaS enterprise. The ideal candidate has prior experience in digital media and/or ad-tech sales, with a depth of agency and brand marketer relationships. This position will report to the CEO and have tremendous exposure and upside potential including full benefits and a stock option package. If you’re a proven hunter with strong interpersonal skills and desire to make an impact in a fast-paced, high-growth digital environment, please forward your information for immediate consideration.

Job Responsibilities:

  • Cultivate, and close new revenue producing partnerships with ad agencies, media sellers, and digital marketers
  • Close a high-percentage of qualified leads that are produced by Choozle’s sales development team
  • Meet or exceed monthly/quarterly/annual quotas for sales while building a scalable, transparent revenue pipeline
  • Build strategic relationships with clients and agencies while strategically solving their problems and issues
  • Represent Choozle to the world in a positive and impactful way

Required Skills:

  • Bachelor’s Degree (or equivalent real world experience)
  • Minimum of 5 years of work experience, and 3+ years proven track record of exceeding quota in digital media and/or technology/software sales
  • Solid understanding of digital media including targeted display across all devices, social media, mobile, video, digital optimization and analytics
  • Experience working with digital advertising agencies, brands, and/or digital publishers
  • Proven track record of success achieving sales targets while maintaining a visible forecast
  • Strong oral & written communication skills
  • Ability to work in a fast-paced, high-growth environment
  • Positions will be based in New York, San Francisco, and Los Angeles. We will consider candidates in other markets that have a strong track record and deep digital media relationships.

We Offer

  • An early stage company experiencing rapid, sustained growth – tremendous upside.
  • A competitive salary dependent on experience with solid health and dental benefits, 401K and, stock option plan.
  • Monthly Health & Wellness stipend.

About Choozle

Based in Denver, Colorado, Choozle is THE Insights-Driven digital marketing platform. The self-service platform enables media and marketing pros to understand their consumers, quickly build ads and content, and run/optimize programmatic advertising campaigns. Choozle is based in LoHi and is a member of the Entrepreneurial Foundation of Colorado. http://www.choozle.com/ 

How to Apply 

Interested applicants should email jobs@choozle.com with a resume and cover letter outlining your skills and experience.

Four SIMPLE Steps Towards Programmatic

FourStepsYou’re a marketing professional and you’ve been hearing all of the buzz in the press about Programmatic Media Buying and are ready to seriously investigate it as a potential part of your marketing plan. But where do you start? Below are FOUR SIMPLE STEPS to start with the implementation and execution of programmatic media buying.

 

STEP 1:  Why do you want to do it?

The first big question to answer is “why”. Before you begin you need to understand YOUR reason for using programmatic media buying. You need to understand the reasons behind getting into programmatic as it will not only help set the direction for any future campaigns, but will help guide you in your decision making. Here are some questions to ask:  Are you doing it because everyone else is doing it? Or are you doing it for increased targeting capabilities? Or are you doing it for the CPM efficiencies?

STEP 2:  What is your budget?

Your next step is determining what portion of your digital marketing budget will be committed to programmatic media buying.  You need to be able to commit a good portion of your digital marketing budget. This is essential to allow the machines and algorithms enough room to “learn” in order for you to realize the upside of programmatic media buying.

What does success look like?

Is it conversions? Is it leads? Is it video completions? Coming back to the first question, we need to be able to answer the “why” here as it’ll give us the proper course to set for the campaign and the metrics to ultimately judge success as the campaign learns, grows, and optimizes. Without knowing what success looks like one is merely doing without knowing what they are doing.

STEP 3:  How will you measure success?

Just like all digital marketing campaigns it’s important to determine HOW will your determine success. Questions to ask about measuring success: Is it conversions? Is it impressions? Is it leads? Is it video completions? Coming back to the first question, once you have determined”why” you will be able to set the metrics to ultimately judge success as the campaign.

STEP 4:  Jump in and Evaluate

There is no better way to get started with Programmatic Media Buying than just jumping in. Many businesses have started with modest budgets and evaluate how it is driving business and new potential customers online.

Still confused? Request a demo of the Choozle platform and we’ll show you how to use programmatic media buying in your next digital marketing campaigns.

Programmatic Media Buying Tips for The HOLIDAYS

Yes, we know we are early but the holiday season is a big annual gift to online advertisers! With increased online spending and website traffic, it’s easy to understand why marketers love the holiday season.

As you begin to plan your campaigns for the upcoming holiday season, leverage Choozle’s rich targeting tools and data sources to fine the right consumers. Here is just a small sampling of targetable audiences:

Choolze holiday

Need help creating your campaign? Create a Choozle account here and a dedicated Client Success Representative will reach out to schedule a 1-1 campaign planning session.